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Using Memes in Your Online Marketing Campaigns – A Primer for Brand Managers

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With the rising clutter in online media and the growing aversion to advertising and overt brand promotion, it is becoming increasingly difficult for brands to get noticed by their target audiences and connect with them. Memes provide an easy way of cutting through the noise and engaging with customers with their combination of a simple visual and a sassy slogan on a trending topic. Some essentials of meme marketing all brand managers must know about:

What on Earth Is a Meme?

A meme is a joke or a sarcastic comment on some aspect of contemporary life, typically derived from some aspect of popular culture, politics, etc. It can be a standalone image or a comment but is usually a combination of the two. Marketers love memes because it allows them to grab the attention of the target audience more easily. Memes are an effective method of engaging customers and enhancing the brand reach because viewers can very easily relate to the content.

How to Leverage Memes to Make Your Marketing Campaigns More Effective

​​Figure out your brand’s core values and personality: Just like any other social media strategy, you need to make sure that when you engage in meme marketing, the memes you use, support your brand values, personality, and attitude. If you use a meme that doesn’t go with the brand personality, it will create confusion with your customers, cautions a Meme Scout consultant. Similarly, it is also important to research and get to know your target audience intimately so that you can be confident that they will understand and appreciate the memes you create.

Ensure the meme is relatable: You must keep in mind that the audience has a short attention span and is not likely to invest too much time and effort trying to understand memes. You need to choose a theme or a topic they can easily relate because it is universally popular or trending at the moment. If they cannot relate to the meme, they will not engage with you and your marketing campaign will bomb.

Engage In Memejacking

You can increase the chances of your meme generating the engagement you want by making sure that the memes relate to a topic trending at that moment. The topic can be anything from a political development, a sports event, a movie release, or anything that is a hot topic of discussion. Rather than creating an original meme, if you customize a meme that is already in circulation and has attracted the attention of people, you can get faster results. However, it is important that you acknowledge that you are riding a trend and not try to pass off the meme as your original creation, says a report in Forbes.

Conclusion 

The success of your meme marketing campaigns also depends a lot on your timing. The lifespan of a meme is unpredictable, and it is not uncommon for them to enjoy brief popularity before they are forgotten. You must spot trends early so that your meme can ride the wave for a longer time and get you the results you want from your campa

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