If you run a business, then you will understand how difficult it is to hire the right staff and build an industry-leading team from scratch.
Although it looks simple enough on paper (simply poach the best staff from your competitors or train apprentices into full-time staff from within), the reality is rather more complicated.
When you are operating in a highly populated and competitive industry, then you will need more than enticing salaries and marketing guff to convince talented individuals to up-sticks and work for you.
Relying on competitive salaries and the power of your ‘brand’ is a fool’s errand. You can only offer so much, and your brand is only convincing as long as you can back it up by constantly delivering on your promises.
Instead, you should aim to make your company as desirable as possible to work for. When you gain a reputation for being a great employer who treats staff well and provides a class-leading environment to work in, you won’t struggle to attract top talent for long.
This is how to make your business a more desirable place to work:
Give Your Employees Gifts and Perks
The first step you can take to make your company a more desirable place for people to work is to offer thoughtful gifts and enticing perks on occasion.
Although this sounds like a relatively small step to take, it can have a huge impact on your desirability.
For instance, you could offer personalized employee appreciation gifts to those who have performed particularly well in a particular month. This demonstrates the fact that you value each employee and actively encourage them to better themselves every single day.
By doing this, you are likely to attract independent thinkers who wish to develop themselves – in other words, ideal employees.
Share Your Ambition
Business teams only ever reflect the vision of their leader, so if you want to make your business a desirable place to work, then you need to make sure your priorities are straight.
You need to embody the values that you want your company to have – such as ambition, determination and talent. By demonstrating these qualities yourself, you will inspire your team to do the same.
Create a Pleasant Work Environment
Last, but certainly not least, you need to make sure that your workplace is a pleasant place to work. You can have all the positive team values in the world, but if your employees are forced to work in squalid conditions, then you are unlikely to keep a crack workforce together for long.
Start by making sure that the fundamentals are correct with your workplace, such as eliminating dampness, improving the amount of natural light in the building, and making sure it is warm throughout the day.
Once this has been sorted, then you can go ahead and add more luxurious elements, such as comfortable chairs, the latest computers, and practical desks, if you have an office, for example.
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