Did you know that around 90% of marketers use content marketing?
Content marketing is a strategic form of marketing that focuses on providing relevant and valuable content to consumers in order to convert them to customers.
However, to be a marketing wizard, you need to constantly adapt and evolve as trends change. In 2022, get ready for a massive shake-up in the digital world; make sure you keep up!
Read on for all the content marketing trends you need to learn about.
Video content has been increasing in popularity over the last few years, and it’s set to rise again in 2022. The use of video content helps companies relay complex messages in simple terms that are acceptable to the average consumer.
Video creates a deeper connection and helps keep people interested in the content for longer. For an example of a company that excels with video content creation, click here.
Thanks to the pandemic, virtual events have exploded in popularity. This innovative marketing technique is cheap to run and easy to recruit for.
Busy professionals that wouldn’t usually have time to attend events will dial in for the occasional hour of CPD. Although this was considered an ‘alternative’ method during the pandemic, now it looks like it’s here to stay.
Voice Search Optimization
If there’s one thing that Gen-z loves, it’s voice recognition technology. Siri, Google Assitant, and Alexa have taken over the way we conduct daily life. Now, companies are using the same technology in smart marketing techniques to lure in consumers.
To optimize your content for voice search, it is imperative that you consider user intent. More than ever before, people will be searching using entire sentences. Your SEO method needs to take into account exactly how the user will find your content.
AI technology is one of the most exciting types of marketing to incorporate into your content in 2022. This doesn’t just mean using chat-bots that are limited to five responses, it’s far more advanced.
You can use AI writing assistants to create entire posts, check grammar and plagiarism, and analyze data.
Additionally, if you splash out a bit more cash, the marketing industry has access to extremely advanced chat bots that are indistinguishable from humans.
Marketing attitudes change over the years. For example, in the noughties there was a shift toward personalized advertising. Then, by 2010 there were privacy concerns that led to very standardized marketing approached.
In 2022, you can expect a major shift toward empathetic marketing. Marketers are looking for each consumer’s pain point and working out how to leverage it to create sales.
The Top Content Marketing Trends of 2022
That’s everything you need to know about the newest content marketing trends that’ll take over the industry in 2022. Being in the marketing industry means keeping up with the trends before they even become apparent – so reading articles like this is a great place to start.
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