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Trade Shows: How to Prepare for One

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Every serious businessman that wants to see their venture grow has to take care of so many things. From getting the right suppliers, quality inventory, a good website, and a strategically located premise. But there’s another aspect of growing a business that many usually ignore, and that is trade shows.

Trade shows are one of the most exciting things that anyone can attend. They are not just a place where you get to see amazing products being unveiled, it is also an opportunity for your business to get new customers and expand its market reach. The following are some of the ways you can prepare for a trade show as a business.

Book a Slot in Advance

Trade shows are huge and they are run by professionals, for this reason, they are always in high demand and once a date is announced, it is up to you to book a slot as fast as you can to get a chance to be part of it. The benefit of booking a slot earlier than the rest is that you bet to snap up the best-located booths that will receive the highest human traffic. For example, if you are a manufacturer of pre-mode wooden boxes for packaging, you may want to find a slot that is near other packaging businesses to increase the chances of getting seen by people who may be there specifically for your kind of business.

Carry Your Best Samples

You are there to showcase your products and services and to ensure that this ends in success,  you have to carry the best products you have in your catalog to impress people. It matters not whether you are dealing with something as simple as pens and books to selling wholesale office chairs from China, you need to show up ready with all your best samples that will give visitors who come to your booth a good idea of what they are dealing with. If your samples are quality, you may end up getting a lot of inquiries and that’s how you grow your business.

Get the Right Staff

You need a team that understands the products and the services you are dealing with like the back of your hand. One thing about rade shows is that people are always looking for answers and new things, they don’t have time to waste and a lot of booths to visit. Therefore, the 30 seconds it takes them to stop at your booth is all you need to make your case. For this, you need good workers who understand how your products work with the ability to handle any question. If you sell phone cases China wholesale, for instance, they must know each and every type of phone case, their benefits, and drawbacks so that they can be in a good position to advise the customers on the right product to take.

Be Aggressive on Social Media

Social media is one of the most powerful tools that has ever happened to marketing. When planning to attend. If you are planning to participate in any trade show, then do yourself a favor and speak as much as you can about your attendance and what you plan to do there on social media platforms. This is how you bet the word out as fast as you can to as many people as you can without spending a fortune. You will be surprised at how efficient social emda can be. If you are good enough, people will make an effort to come specifically to see you.

Give Giveaways

Everybody loves free things and if you can bundle up your booth presentation with exciting gifts then you will score a lot of enthusiastic customers who will be streaming to your booth. These giveaways can be in the form of games where they compete with each other to win exciting prizes. This is how some will develop an interest in what you are selling and they may end up becoming your lifelong clients if you play your cards right. Incorporate as many games and exciting activities that will allow the people and your staff to interact on a personal; level that helps them connect. This way, explaining how your products work becomes much easier.

This may cost you a significant amount of money to pull off but look at the returns in terms of engagement if you manage to pull it off effortlessly. Always think long-term about these kinds of things when you attend a trade show.


It is recommended that you attend at least one trade show in your lifetime, especially if you are a business person running an enterprise. It opens you up to so many possibilities and you bet to learn how other markets handle things. This valuable information is what makes the best businesses stand out. 


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