- December 29, 2021
- SEO
- Brand Awareness , Competitor , Online Competitor , Digital PR , Digital PR Express , Ranking Factors , SEO Optimization , Competitor Positioning , Online Reputation , SEO Strategy
Competition sometimes does better than you. Have you ever wondered why? Have you ever heard of SEO optimization? If you are reading this, you probably are. I know how frustrating it can be to search for your products and / or services online and find that the top places on Google are not you, but your competitors.
What to do? If your competitors outperform you and you notice that they are positioned better than you online, my advice is to analyze their online presence, investigate and interpret their strategic actions and try to understand what you are missing in order to get inspired and do better. .
Index:
- What is search engine ranking and why is it important
- Build a winning SEO strategy
- Beware of ranking factors
SEO optimization: what it is and why it is important to rank on search engines
Search engines are tools that are based on similar operating logic: the user, moved by a need or a desire, with a more or less specific question queries the search engine and accesses the best results and more relevant than the original query .
Your goal is to have Google select you as the best answer to user question. How to do? You must be well positioned online and to do so you have the opportunity to implement a variety of strategies that come to your rescue and help you get your website among the top results in the rankings.
To improve your positioning on search engines you need to take care of your online presence . This aspect is fundamental because it allows you to obtain a huge gain in terms of visibility and brand awareness . The more visitors to your site and the average time spent on page increase, you have a better chance of turning visits into conversions .
The increase in the conversion rate is a consequence of the actions that users perform within your website. Whether it’s subscribing to the newsletter, filling out a contact form or completing a purchase, everything is a demonstration of interest in your business. Google tracks user behavior and interprets these actions as positive.
Build a winning SEO strategy
SEO , acronym for “Search Engine Optimization”, corresponds to a set of techniques and strategies that you have the opportunity to implement to transform your website into a powerful online promotion tool. SEO optimization , in fact, allows you to obtain greater visibility and position yourself among the first results of the SERP.
To build a successful SEO strategy, you need to pay attention to a number of factors. The SEO practices – distinguishable in the two macro-areas of on-site SEO and off-site SEO – are many and concern different aspects of a website. It is important to analyze your goals and market trends to identify the best strategy to implement to get a better ranking on search engines.
Beware of ranking factors
The ranking factors , also called “SEO factors”, are all those elements that influence your online positioning. They are indicators that Google considers and analyzes to define your position in the SERP. Knowing them means mastering the main SEO strategies and successfully applying them to the site you intend to position.
Domain (keyword and authority)
When it comes to SEO optimization , domain is one of the most influential ranking factors for Google. Especially when the search query is present within the domain , there are significant advantages in terms of positioning. In fact, the keyword contained in the domain name allows you to immediately identify and communicate the topic and activity of your website.
Furthermore, it is important to pay attention to the authority of the domain . The reference, in this case, is to the way in which your site is connected within the web: if you provide users with quality content and refer to authoritative resources in order to offer ideas and insights, you have the possibility to positively influence the your online ranking.
Security and accessibility
Guaranteeing safe and secure browsing to your website visitors is possible by adopting the HTTPS protocol, which is useful for encrypting communications between the browser and the site. In reality, it is not the only HTTPS certificate that affects the online positioning, but the entire security system, together with the software updates that aim to offer safe and secure content.
Mobile performance
That mobile browsing has overtaken desktop browsing is now a consolidated reality: the use of content takes place above all via smartphone or tablet. In fact, to position yourself among the first results of the SERP, your website must be responsive .
A mobile-friendly site , in addition to being more accessible, is easy to navigate from any device. If your site isn’t optimized for mobile browsing, your organic ranking opportunities are limited.
Content quality
The quality of the content on your website is one of the most important ranking factors. Google has identified 3 indicators to evaluate the quality of a content :
- proficiency : The content you share on your website must demonstrate that you are an expert on the topic you are dealing with. If users believe your content to be reliable, you have the opportunity to aim for a higher ranking;
- authority : you have to show that you are authoritative and to do this you need to work on digital PR strategies and on the network of reviews;
- reliability : in the eyes of users you must be a reliable resource. In this case, both the technical factors of the site and the human activities that aim to strengthen your reliability come into play.
Other elements that contribute to the quality of the content are the frequency of updating and the creation of original, creative and coordinated content with respect to your image and your values.
Link building and Digital PR
In the absence of inbound and outbound links , your website has no chance of obtaining a better online ranking than its competitors. In fact, link building strategies , or links with other web resources, are essential for building your online reputation . The result is a gain in terms of authority and, therefore, a greater chance of positioning yourself on the front page. If you want to improve this aspect of your website and give credibility to your brand by improving its Brand awareness , I suggest you evaluate a Digital PR strategy and I suggest the Digital PR Express service.. Starting an online business and making it fruitful is not as simple as having a shop working in the center of a big city. On the web, however, it is very easy to learn how to do more or less anything, including making an e-commerce visible and attractive. Digital PR Express is the new SEO Leader service designed to help companies (SMEs or startups) to promote their brand on the web, with a personalized plan of communication actions aimed at generating awareness.
Local SEO
When designing an SEO strategy , it is important to pay attention to local ranking. Local SEO is precious for all those activities that want to establish themselves within a specific geographical area or that are linked to the territory. In this regard, Google My Business is fundamental and I suggest, in light of Google’s latest release in December 2021, to read this article ” Google Confirms Update To Local Search Results ” and what was declared by Google
Are you looking for help to do better than your competitor? Keep in touch
If you want to improve the performance of your online presence, SEO Leader helps you with SEO optimization to outperform your competitors . Based on the objectives you intend to achieve, thanks to the experience gained in the sector, I will show you the most effective strategies to climb the Google rankings and position yourself among the top results of the search engine .
SEO Leader a partner for your online success
Do you want to receive qualified traffic from Google and increase visibility and conversions?
Contact me and we will build a successful business
Do you want to receive qualified traffic from Google and increase visibility and conversions?
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