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DO YOU NEED IELTS TO STUDY IN CANADA?

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DO YOU NEED IELTS TO STUDY IN CANADA?

Canada, the country of immigrants, has the eight largest immigrant population in the world. Canada is among the most favourite countries for international students, statistically the greatest number of international students are found in Ontario which is 45%. Canada is ranked 4th in the world, attracting notable international students for each level of the Canadian education system. The Canadian education system excels in providing the best knowledge at a very affordable cost.

Each year 700,500 international students get accepted in world top ranked universities. The educational system in Canada has been successful in subsidizing career opportunities to its students worldwide.

Canada has 2 official languages: French and English English being the language of communication as well as the language of education. This means that you need to score higher in IELTS. IELTS is a standardized English language proficiency test that is held globally, lasts for 3 hours and makes you eligible to get easily accepted in Canadian universities. Sounds difficult?

 

Study in Canada without IELTS

Canadian education believes in education for all, and its institutes have found a way out for you to reach your destination without the IELTS test. Yes, it is not considered compulsory in many universities of Canada. In Fact, there are best alternatives authorized by the universities of Canada to make it easy for you. You can either apply for scholarships in Canada without IELTS. There are many alternate ways to study in Canada without IELTS:

1. ENGLISH MEDIUM

You can provide the administration of the university with the proof of an English proficiency certificate that can be issued by the previous school. This will certify that your medium of education is English. Medium should be English for at least 4 academic years, it’s compulsory for your visa.

2. STUDY PERMITS

According to IRCC latest announcement – Canadian government provides study permits that do not require IELTS. These study permits come along with temporary resident visa. You can find those visa permits.

3. ESL COURSES

In case if your educational medium is not English then, some of the Canadian universities offer a 6-month course called ESL- English as a second language. It costs around 7000-8000 CAD

4. FIRST LANGUAGE AS ENGLISH

International students belonging to English speaking countries are free from submitting their IELTS scores.

5.ALTERNATIVES OF IELTS

There are many other English proficiency courses that can be considered as alternatives to IELTS. LISTED BELOW:

  • TOEFL: Test of English as foreign language
  • CAEL ASSESSMENT: Canadian assessment English language
  • PTE: Pearson English language test
  • DUOLINGO: DUOLINGO English test

DUOLINGO ENGLISH TEST: 150 countries worldwide are now accepting duo lingo test, which is an online test at cheaper cost, just 79 USD. It last for an hour.

6.PATHWAY PROGRAMS

Canadian universities offer Pathway Programs enrolled before you are admitted to the university. It focuses on improving your English and developing academic skills to cope with the Canadian Education system.

CANADIAN UNIVERSITIES WITHOUT IELTS:

Listing below the major universities of Canada that accepts international students on fully-funded scholarships without IELTS.

1.Brandon University

2.Cambrian University

3.Concordia University

4.Seneca University

5.Algoma University

6.University of Winnipeg

7.Brock University

8.University of Saskatchewan

9.Carleton University

10.McGrill University

11.Okanagan College

12.Memorial university of Newfoundland and Labrador

Neuro Marketing: Between Opportunities and Problems for Brands and Politics At The Time of the Coronavirus

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Neuro Marketing: Between Opportunities and Problems for Brands and Politics At The Time of the Coronavirus

In uncertain moments like the one we are experiencing, we have only one certainty: the emotional drive guides every communication strategy, today more than ever. This is how brands and political communication are making space in the world of social media by focusing on what we all know, familiarity with the topics covered. However, a question arises spontaneously: “After what will happen?”

The first definition of neuromarketing dates back to 2002, when Ale Smidts, professor at the Rotterdam School of Management, spoke of this subject as “the set of techniques for identifying brain mechanisms aimed at a greater understanding of consumer behavior for elaboration of more effective marketing strategies “ .

Comprehensive, exhaustive, discreet in describing that process that can easily make us think of the ancient prejudice according to which “advertising deceives and sells what it wants”. In reality it is about the union between an economics-based discipline and the cognitive and behavioral neuroscience of consumers. What governs this combination is the emotional aspect, which plays a fundamental role in the decision-making process of man, to buy, read, comment or like.

The goal of neuromarketing is to understand which emotions, sensations, values ​​are associated by consumers with certain types of products and what drives them to perform one of the actions listed above.

In this historical moment we are experiencing, we are particularly sensitive to certain issues, to the use of some products and our days pass slowly, interrupted by the infectious bulletins, by new challenges on social networks and by concern.

The virus has become part of our lives at 360 ° because it has not only involved and upset the health of our country and the economy, but also the world of communication and advertising.

The (new) first steps of brands

Most of the Italian businesses, even those that have seen a halt in their production or their daily work pattern, have had to make a choice, face the virus and integrate it into their communication strategy or ignore it , watch it go by, without showing themselves directly involved in the situation.

It is no coincidence that the name of the first government decree issued on 11 March 2020 takes its name from the most used hashtag of the moment on social networks, #iorestoacasa. This has also become the slogan of many brands, which at times have taken it back in its original form, at other times they have conjugated it through their values ​​and their mission.

Also Know About: Which item was invented by a secretary and later sold for $47 million dollars?

The Israeli psychologist Daniel Kahneman, together with Vernon Smith, was awarded the Nobel Prize in Economics in 2002 “for integrating psychological research results into economic science, especially regarding human judgment and decision theory under conditions of uncertainty”.

In his writings, Kahneman speaks of cognitive fluidity : starting from the assumption that our mind is articulated in a dialogue between two systems, one intuitive and unconscious and the other conscious and rational, the latter always prefers the option that requires the minimum effort, the least expenditure of energy, to solve complex problems.

In essence, cognitive fluency is the tendency to favor activities and choices that are familiar to our mind , easy to understand. Cognitive fluency generates a feeling of familiarity and positivity in people and plays an important role in everyday decisions. The empathy we often feel towards a product, an article, an image that possesses these characteristics is due precisely to this range of values ​​that we attribute to it once we see them in front of us.

It is therefore not wrong to “ride” the wave of the moment, to spread a positive message, as it can be positive for brand awareness. Not surprisingly, numerous TV commercials have also been adapted to the needs of a more sensitive audience, which needs to feel protected and supported in this difficult time. Numerous brands are conveying messages of hope and positivity without distorting their values, but rather strengthening them.

Taking actions of this type, especially on social networks, can expose a brand’s image to a lot of visibility and can strengthen the sense of community, understood as a “community”, of one’s followers, which is the real machine that set in motion social networks since their origin. In fact, we are not talking about brands that usually live in the shadows on these platforms, but about subjects that have long used digital communication as the backbone of their marketing strategy.

Let’s take Ikea, specifically Ikea Italia. The great giant of DIY modular furniture in its tricolor guise, makes use of lively and engaging communication, especially on its Instagram channel . In fact, Ikea decides not to stay at home but to #Start from this: if for the brand the house is normally a reality “Made to change” , as its payoff states, in this last period it has become a safe haven, a place to be rediscovered and enhanced not only for the furniture and accessories that are inside, but also for the people who populate it with their stories.

But not only that, on a practical level, Ikea uses the engagement mechanics offered by Instagram Stories, such as surveys, questions and quizzes, to keep their followers company with activities that are also complementary to furnishings, such as yoga classes, readings and book reviews. or even cooking lessons, with the help of influencers and professionals.

Cognitive fluidity in political communication

The world of politics and information has also entered this mechanism: cognitive fluidity and emotional involvement are not new topics for experts in electoral campaigns and international headlines. However, since the Coronavirus has become the dominant theme of information services, some newspapers that preside over social networks have become carriers of misunderstood messages.

In fact, a video from a few days ago, shared and chatted on social media that frames the leader of the League commenting on the health situation of the country, caused a sensation. Clothing is generating controversy and conflicting opinionsof the politician: a blue sweater, the surgical mask lowered and placed under the chin and the mobile phone headphones to surround the neck similar to a phonendoscope. We all remember the 2012 primary elections of the Democratic Party, during which the two contenders for the leadership of the party were more than once immortalized in clothes unusual for the political world: without a tie, with the sleeves of the shirt raised to the elbows. A fresher, friendlier look, closer to the new voters and the new generations. However, in such a delicate situation, the habitus so similar to that of the doctor portrayed as a hero by the mass media, turned out to be excessive, so much so as to trigger opinions and squabbles even among some professionals of the trade.

Therefore, every communication sector, from the commercial to the informative one, seems to have winked at an emotional sphere that manages to take hold of the population affected by this serious situation, but fortunately in the process of improvement. However, the logical question to ask might be: what will happen next?

When the quarantine is over and we can go out again, dedicate ourselves to our passions, hobbies and hug each other again, what will change? The word hug, for example, what sense will it have in some time : what emotional charge or pressure will be conferred on it after such a long period? And together with this, also the words home, family, Italy, recovery, crisis, illness. In addition to a new emotional value and a new meaning, it would be interesting to ask ourselves what could be the implications, for the world of communication, of this historical parenthesis.

We still do not know if the Coronavirus will become a taboo, we do not know if when even the last Italian is cured it will become a day of celebration, a new liberation of the country. It will certainly be interesting to observe, precisely through the techniques of neuromarketing, what the sight of a surgical mask, the figures of doctors and many other subjects that have become temporarily common will entail. Will we be involved in a new media wave or will we refuse to ride it because we are tired of these stimuli, even if they are now familiar?

Discord, Amarcord flavor: what it is and how it works the “chat” of gamers and Gen Z

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Discord, Amarcord flavor: what it is and how it works the “chat” of gamers and Gen Z

What Discord is and how it works, the gamers’ platform that does not yet know that it is a social media for everyone: users, brands and marketing initiatives, between eSports and Generation Z.

.Welcome to Discord, the Generation Z social network that recalls the thematic message boards of the Nineties.

And even if rapper Drake begs for advice from a Fortnite champion during online gameplay , it’s not that difficult for me to justify the more than 300 million users reached since 2014 .

Index:

What is Discord?

It is not a platform, it is not a social network: Discord only knows what it is not.

The experts tried to reveal its unknown nature and to come to our aid by baptizing the application the ‘Skype for gamers’ . Nomea, the giargiana of the sector forgive me, a tad reductive.

What is certain is that we are faced with an application for free communication that can be used from any device , be it desktop or mobile .

The force runs strong in Discord, far beyond the VoIP service.

On the other hand, there are no doubts about the type of users who virtually flock to Discord : the gamers .

The application itself is the result of a flip-flop gamer, Jason Citron , who complained during a match that he was unable to manage game tactics in real time on multiplayer titles. He needed an intuitive, user-friendly and easy-to-use interface during online matches – in short, he needed Discord.

And while today the application already hosts 300 million euphoric voices, Jason Citron continues to dress in humility and slippers, certainly a little more comfortable.

How does Discord work?

Discord is a Generation Z creature .

Its only fil rouge with the boomers is the nostalgic soul typical of the 90s chatrooms , which inspired the web-app both for the creation of its graphic layout and for the philosophy of the club it carries.

Moreover, it is no coincidence that today Discord is consolidated as the best virtual approximation of the ancient concept of chat .

How does Discord work?

Users are gathered around groups, called servers .

Within the servers it is possible to talk during online matches via VoIP or via text messages, exchange files of considerable size, assign specific roles to members through special tags and moderate the conversations of the affiliated sub-channels.

Each server is an ecosystem in itself, a global village of gamers in particular and teenagers in general.

Although gamers (still) clearly represent the largest slice of Discord, to date the servers are increasingly varied and heterogeneous: from school DAD to music, passing to dating , the application is gradually consolidating as a container of themes. Generation Z warmths.

A little like the Cioè, but without Marco Lafrate’s photo novels.

Here too, historical courses and appeals, since the existing servers can be either open access or closed .

If the server is open, tana frees everyone: one click is enough to access it .

To join a closed server, however, the same rules apply as for Clubhouse and you must receive an invitation .

Furthermore, Discord gives its users the ability to create a personal server from scratch . The founder will decide whether to open it to all users or to invite a selected circle.

And it’s immediately: ‘Alexa, play All by Myself – Celine Dion’.

Staying on the subject, if you’ve been hanging out on Discord for a while, you’ve already noticed two small badges next to the server names. I’ll make it easier for you: I’m referring to the blue logo in the shape of an infinity and the small check in green.

The blue badge indicates servers that are part of the Discord Partner program .

The participating servers are those with the best communities in circulation , as they are of quality and with greater involvement. Server partners are a real inspiration for fledgling communities who want to stand out from the crowd.

Requirements are required to join the Partner Program , which fortunately are well listed on the official Discord website.

What about the green badge ?

These are verified servers , those managed by companies, brands and public figures. A verified badge is equivalent to the good old blue check on Instagram: you see it and you already know that you are in front of an ‘official’ server.

Obviously, the Company, the Brand or the public interest figure who requests the verification of their server must enjoy authenticity, originality and recognition, as well as boasting a very strong following.

Also in this case, the requirements  are well explained by Discord and, without any surprise, they do not differ at all from those required by other social platforms.

Discord users and numbers

Yes, we are still in the lucrative world of console influencers , but the sphere has changed: it has become more intimate, far from the bullseye we are used to on Facebook, Instagram and TikTok .

In a world dictated by the number of likes, followers and comments, Discord distorts the rules of the game and creates a channel of maxi dimensions, but with (deliberately) mini visibility.

In short, Discord belongs to the category of ‘new social networks’, the modern heir to Facebook and Instagram.

Since 2021, the platform has enabled interactions between over 300 million users around the world, distributed across 6.7 million active servers: we are talking about 4 billion minutes of conversations and 850 million messages sent every day.

Brands on Discord

On Discord you find interesting, useful, understandable things for Generation Z. And that’s it.

The interesting, useful and understandable things above are divided by Discord into heterogeneous clusters , specifically gaming , music , education , tech and entertainment .

But be careful, because the five categories of the platform are not equally populated: once again the gaming and tech sector conquer the podium , just like on Twitch .

After all, the community of the platform is mainly composed of gamers , the tech savvy par excellence, who on Discord have created servers dedicated to their passions.

For example, Discord users are very knowledgeable in terms of telephony , so much so that they have started servers on Apple, Xiaomi and Google Pixel products , devices that are also excellent for supporting the platform’s mobile app .

The console brands are not neglected : for example, there is an open battle between the communities that prefer the Playstation and the Nintendo loyalists .

The servers born from the community have one goal, which is to grow in quantity and quality.

Not surprisingly, the hubs are organized within them in hierarchical structures and inviolable netiquette , under penalty of death. No joke, under penalty of expulsion from the server.

But what will these fans have to say to each other ? They chat, give each other advice and update on the latest trends of the brand , they help each other. Every so often, the owners share the best moments of the group and start branded give-aways to entice all members.

Not just fans : on Discord there are also servers managed by real- life brands , indeed, in codes and pixels .

These are brands that, aware of being able to satisfy the demands of gamers , have decided to preside over Discord to reach the audience of the very young , to the detriment of all those competitors who still hang out (only) on social networks.

Which brands are we talking about?

We are faced with real giants of the market, famous and known even by those who, after all, do not know video games.

In the gaming sector there is no shortage of the most famous video game titles ( Minecraft , Rocket League , Fortnite , Fifa and Assassin’s Creed ) and computer-gaming accessories , such as Corsair, Razer, Steelseries .

Finally, a quick look at the tech world : thanks to Opera  and Linux we touch the hard world of programming.

The intent of the brands is to make the subscriber feel important and unique , beyond the mere role of buyer.

The launch of preview products, exclusive gifts for members and in-depth video interviews are just some of the tricks that Realities use to obtain benefits both in terms of awareness and (obviously) of turnover.

Discord & Security: couple goals

Security, half beauty.

According to Jason Citron’s young padawans , Discord is a safe and flawless application .

In terms of privacy , the web app does not leave the side open to possible remote attacks thanks to the enabling of Context Isolation , an intelligent feature that isolates the data inside the application from scripts on your device .

Also, to avoid becoming a hate propagation tool, Discord moved 15% of employees to a dedicated content control team and shut down servers considered dangerous .

Now Discord is crowded with students, singers, artists and content creators who are open to dialogue and peacemakers , eager to hold hands together and go around dancing kumbaya .

Outside the Nazis, inside the boy scouts .

Discord Nitro

To customize your profile in a unique way and to access exclusive benefits, Discord offers Nitro .

Discord Nitro is a subscription, on a monthly or annual basis, which offers subscribers some pluses mainly of an aesthetic nature, of enhancement of services and with a focus on chat management .

What are the advantages over the free version ?

Discord Nitro gives all subscribers immediate recognition by other subscribers thanks to personalized tags and emojis, giving glimpses of authority through special badges next to the username.

In particular, it is gamers and streamers who enjoy the most substantial pluses , such as the possibility of improving the quality of video screen sharing, enhancing the servers they own and enabling their profile to upload files up to 100MB.

This undergrowth represents a true level up for content creators , whether they are gamers , influencers or high-traffic server leaders .

The goal is always the same: to make quality personal branding while having fun.

When the going gets tough, Microsoft starts playing

Microsoft, which has tried unsuccessfully in the past to grab TikTok and Pinterest, is now on the hunt for a social platform again.

Indiscreet rumors whisper that Discord is the object of desire, to which Microsoft has already made an offer of a few coins, equal to 10 billion dollars. We are facing a marriage of interest: Microsoft is clearly looking at Discord’s dowry, and it has a good reason for it.

In fact, it’s not the first promenade that Microsoft and Discord have attended .

Synergies have already occurred in the past: do you remember the promotion launched by Xbox Game Pass Ultimate , which allowed members to get three months of subscription to Discord Nitro for free?

Not surprisingly, it is precisely on the front of the remodeling of the gaming activity that a bright future for Microsoft, made up of subscriptions and services, would appear.

Kind of like Twitch’s demise once it got absorbed by Amazon Game .

The acquisition of Discord would mark a landslide victory for the Xbox ecosystem and its Network services, which would become more open and attractive than those of competitors .

Moreover, Microsoft has never made any secret of its desire to offer the Xbox community an experience similar to that offered by Discord, made up of servers, thematic channels and simultaneous gameplay .

Finally, Microsoft would get a top player within its Azure enterprise cloud , with all due respect to Google Cloud services.

The acquisition of a platform as populous as Discord would in fact involve the migration of its subscribers from Google Cloud to Azure, Microsoft’s corporate cloud.

For its part, the web-app does not give up, but continues to be courted by other suitors and very noble bachelors: only true love can lead Discord to marriage, which is why it will (probably) be listed on the stock exchange .

Discord vs Twitch: What Do Generation Z Prefer?

Both Discord and Twitch were designed by gamers for gamers.

Compared to Discord, Twitch entered the Market three years earlier: since 2011, the streaming platform currently owned by Amazon allows fans and gamers to participate in the gameplay sessions of their favorite streamers .

Upon the arrival of Discord, Twitch had its work cut out and was forced to add new features to catch up with the young rival.

Despite the efforts, the blow has been made (and still is) felt, as evidenced by the tripled registrations on Discord.

Many features in common, just as many differences.

The Market seems too small for two such similar applications, so much so that I can’t help but wonder: what does Generation Z prefer between Discord and Twitch?

If you want to satisfy your desire for sociability , Discord is undoubtedly the way to go.

Designed as a hub, Discord keeps you updated on the activities of your friends in other channels, thanks to a chat with a usable interface and the possibility of (video) voice calls on any device .

In short, Discord was built to be more than just a client for gamers.

With Discord, however, you cannot make money, unlike Twitch which promises “easy money” thanks to live streams. 

Twitch allows you to monetize the streams of game sessions in real time : the more populous your audience , the greater the final compensation.

Too bad that voice and text communication is only enabled from desktop and browser, a nice minus that makes Twitch a limiting platform for mobile gamers .

In summary, Discord aims to be the communicative hub of gaming activities, while Twitch is the main means of making money.

For their part, gamers have opted for a textbook fifty-fifty : using Twitch and Discord in harmony allows them to get the best of both worlds .

Discord marketing (?)

Discord is the algorithm-free and privacy -conscious future .

The application represents an important turning point for the Internet we know, its free from version : absence of invasive advertising, data tapped by users without their consent and content that is not in line with their interests .

Come to think of it, Discord does not differ so much from the dawn of the first online forums where chats, which were private and divided by topics, allowed the exchange of short text messages while playing online.

It almost seems to speak of the application’s private servers, where unknown and very young voices flock to talk about common passions.

Discord is also the future of digital marketing, but only if you think Generation Z is your target audience .

For example, one of the pluses that the platform offers is the ability to customize and choose members within your own server.

This setting, so selective and targeted, allows you to implement quality strategies, able to provide the Discord community with real added value: private sales reserved for members only, launch of a new channel accompanied by discounts for first registrations, coordination of exclusive events that revolve around the world of eSports .

Finally, even when you are asked to decide which tool to use for customer care , Discord again lends itself to being the most obvious choice: it is on Discord that all consumers (specifically, gamers ) are there, and it is always on Discord that a direct comparison is feasible.

Potentially, the platform guarantees quality customer service thanks to a close, informal and quick dialogue with customers.

Yes, Discord is the hero that digital marketing deserves, but is it really what it needs now?

Inspired by love: 11 ideas for a more inclusive communication strategy

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Inspired by love: 11 ideas for a more inclusive communication strategy

Communication, marketing, entertainment, culture : nowadays the division between these areas is no longer so clear, indeed it would be easier to say that we live in an online / offline continuum that permeates our lives and continuously provides us with food for thought.

We therefore believe that, in our small way, proposing and implementing strategies (for us and for our customers) that are respectful of all differences is a value, not only in terms of marketing, but also for people, all people .

For this reason, today, 28 June 2021, World LGBTQIA + Pride Day , we have decided to give continuity to the activities undertaken in recent years by publishing a ” Rainbow Paper ” and promoting it through all the channels we usually use, including a set of stickers on Giphy , ready to be used in the most inclusive Stories.

Publications and initiatives that do not want to stop at the end of Pride Month , but on the contrary be an opportunity to continue the debate with brands, companies, customers, prospects and even competitors, on how to ensure that marketing and communication become inclusive and respectful of all individualities .

At the origins of Pride Month

But let’s take a step back and start from the ABC, going straight to the Pride Month matrix because a look at the past is always “good and right” and because this is where this series of initiatives take its cue from.

June is the month to celebrate the pride of the LGBTQIA + community , which includes lesbian, gay, bisexual, transgender, queer, intersex and asexual people. And not only. The “+” in fact indicates all those people who do not recognize themselves in any of these labels. But why is Pride Month celebrated in June?

Pride Month falls in June for what happened on the night between 27 and 28 June 1969 : a seemingly ordinary night, during which the police raid the Stonewall Inn , a gay bar in Greenwich Village in New York . A raid like so many others suffered in those years by those who frequented that place. That night, however, something different happened , because all the people present, accused of indecency only for their sexual orientation, are no longer there and rebel .

In the following days, the whole community takes to the streets to show themselves to everyone and send a precise message: the time to hide is over , you have to fight for your rights. We are at the beginning of the Stonewall riots and the dawn of the LGBTQIA + movement as we know it today.

Inclusiveness is a path that starts from afar

June is therefore an important month for all those who, like us, deem it important to communicate strongly and publicly their position against all forms of discrimination based on sex, gender, sexual orientation and gender identity . And it has always been.

This last clarification is important to make, since we live in a world where you easily run the risk of being labeled, and often with good reason, of rainbow washing purely for the sake of consensus. Well, that’s not our case.

At Social Factor we have always supported the need to question conservative and traditional values , so that they can be abandoned and replaced by others capable of laying the foundations for a renewed society, in step with the times and “in fact” truly inclusive.

All this pushes us to support the LGBTQIA + movement with conviction for years, trying to reaffirm – in our small way – the legitimacy and urgency of each of its requests as well as legislation that offers the right protection to all those people who are still discriminated against today, as unfortunately demonstrated. national and international daily news.

What drives us every day is the firm belief that everyone in Social Factor can act, exploiting their skills, to offer a contribution to the LGBTQIA + cause as long as this commitment is sincere, not impromptu and aimed at devising content, partnerships, sponsorships and special projects that do not lend themselves to a sensationalist and “like catcher” drift .

In our agency, the protection of all forms of diversity and the defense of the value of inclusiveness are the result of a widespread feeling of closeness and not of a passing trend.

In 2015 we came out with our first public stance with the ” Share your Pride ” campaign and over the years we have contributed to giving visibility to what social media was putting in place, to real time marketing connected to the approval of weddings. between people of the same sex in the USA and civil unions in Italy, through membership of the ” Italian League of Communicators and Communicators gathered for the Intergalactic dissemination of the Happy End ” and concrete support for Bologna Pride , through the crowdfunding of Idea Ginger.

Since 2018 we have been carrying out the ” inspired by love ” campaign , which this year we want to further substantiate, through a series of initiatives that will not stop on 1 July, but which we want to continue throughout the year.

Why we have created a “Rainbow Paper”

Words, therefore, as well as public stances, we believe that alone cannot be enough. If you believe in something, you have to prove it consistently and above all with concrete actions .

And it is from here that the idea of ​​creating and sharing, on the occasion of the world day dedicated to LGBTQIA + pride, a Rainbow Paper capable of serving as a useful guide to identify which is the most appropriate methodological approach to take into consideration to set a communication strategy or, more generally, a project that can be defined as inclusive from A to Z.

Our hope is that with this rainbow paper it will now be easier to outline the path that brands and agencies can follow together to carry out communication projects in support of the LGBTQIA + community and therefore authentically inclusive.

Is it something new? Maybe not, but the concept of inclusive marketing itself is certainly not revolutionary. However, we believe that this rainbow paper is today, June 28, 2021, more than ever necessary to define on what basis to set our way of working and at the same time that of customers (and prospects) .

The Social Factor rainbow paper was therefore created to share 11 ideas, one for each of the 11 colors of the most inclusive rainbow flag, to rethink the methodological approach to marketing and digital communication of brands and companies in the name of respect for diversity and inclusiveness.

The tips that we have grouped in this rainbow paper, inspired by the colors of love, touch on different topics ( strategy, targeting, language, brand identity, art direction, community management and much more ) and we think they can also be used to positively distinguish themselves from competitors , acquire value within the market and increase the confidence of the relevant public .

Furthermore, at the end of the rainbow paper we have added a bibliography to deepen many of the themes and methodological ideas listed through the words of authors who are certainly more authoritative than us.

Career Scope of BBA LLB Course

John
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Career Scope of BBA LLB Course

Indian law has many different domains. The candidates can look for the best courses to study and pursue them. The integrated program is the prime choice made by the aspirants as they can save a year and get two graduate degrees. The most popular course these days is the BBA LLB program; it is a five years program this will offer dual degree, BBA, and an LLB degree at the same time.

The BBA LLB colleges prepare the best platform where one can find such courses. The course is designed in such a way that students can gain knowledge in two different domains. During this course, you will get knowledge in legal methods, English, accounting, contract, company, corporate law, etc. Apart from the law subjects, you will also find the management subjects such as business mathematics, e-commerce, economics, financial management, etc. You can see you will learn a lot of new things, but you also need to consider the LLB BBA course fees of the colleges before taking admission.

Organized for the management and law sectors

Let us get into the details. Studying both law and management will make you ready for both the domains. For the law field, you will get the knowledge about the Indian law and will find how to proceed in your career. Similarly you will also get management teachings and prepare for this sector. It means that you can either pursue possibilities in separate fields or can manage to find clubbed possibilities in corporate law management segments. The BBA LLB colleges formulate the applicants in such a way that they can pursue a career in both the domains. It increases the opportunity and will help you to establish your career.

Scope of BBA LLB

Read on If you want to know if BBA LLB degree holders can find employment? Here is the list of possibilities of this dual degree program:

  • Business development

You can work as a BDE (Business Development Executive) with the top multinationals. Your chances of getting such opportunities will be on higher side because you have dual degrees.

  • Law practice

You can practice law in any segment as per your subject’s specialization. Pursue a specialized course and select the correct domain for youself. Consider the BBA course fees along with the specialization course fee to check your financial investment beforehand.

  • Legal advice

You can work as a legal advisor with the top multinationals, corporates or you can start your own legal firm. The best area to concentrate on will be corporate law and company law.

  • Human Resources

Many multinationals hire lawyers with BBA degrees in their human resource department because the candidates are well aware of the company, labor, corporate law, etc. Also, a management degree will help them to understand the different aspects of people management or human resources.

Verdict

If you are looking for the best BBA LLB colleges for admission then you have to check the eligibility criteria and select the right college in Raipur to pursue a BBA LLB course.

The Best site to Buy Malaysian Instagram followers

Muzamalone
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The Best site to Buy Malaysian Instagram followers

Before buying Instagram followers, keep track of your requirements. For example, what number of followers does your Instagram account require? Then, you can analyze the data and decide on buying.

Buy Instagram to boost the growth of your business is now the most trusted source. Now you may be wondering if this is the best way to increase the effectiveness of your social media campaign marketing; it must be the top website to buy Instagram followers from Malaysia.

There are many sites with the claim of having the best followers. However, it’s not an easy task to pick the right one. Moreover, it would be best not to risk your account security by choosing a random service supplier. This is the reason I conducted several test drives before deciding that the most reliable website buy Malaysian Instagram followers. So, let me guide you through this post and help you discover the most effective strategies to build your Instagram following eventually.

BuyFollowersMalaysia

BuyFollowersMalaysia is the most trusted & oldest site in Malaysia to provide you real & handsome Instagram followers. It is well-known for its top-quality service and reliable security. The process is entirely risk-free, because it needs no no-passwords or any personal data.

They use PayPal, Credit Card, Debit Card, and Direct Bank transfers to receive payments. It means the procedure is the easiest way in all the manners for you. Moreover, the prices offered by BuyFollowersMalaysia are much affordable. For example, you can buy 1000 followers for only $12.5. Yup, they are much cheaper.

Do you know the most attractive feature offered by BuyFollowersMalaysia is? They offer a free 30-day retention guarantee, and you can quickly request for the followers that have dropped. Furthermore, they don’t cost you extra fees for getting refill.

Keep reading; I am going to disclose more impressive features of BuyFollowersMalaysia.

Real and Authentic Instagram Followers

Being authentic and real on your list of followers is the main aspect that will make you appear as a reliable supplier to buy from, either product or. BuyFollowersMalaysia is a genuine and trustworthy service that has active users as followers. This means that they do not lower the quality of their followers through the use of fake bots. That’s why BuyFollowersMalaysia is the best place to buy Instagram Followers Malaysia.

The benefits of having real Instagram followers is they aren’t dead and will be engaged with your posts too. As a result, Instagram engagement will rise, and Instagram will also promote your account all over the world for free!

FREE Likes as a Treat!

BuyFollowersMalaysia offers free likes, if you Buy Instagram Followers Malaysia from them. They supply Instagram followers who are real users and are likely to be active in your stories and posts. They workagainst their competitors by providing best packages of followers to satisfy your Instagram requirements.

Amazing right! All you have to do is buy Instagram followers from the top website in Malaysia and receive likes on your posts free of charge. This promotion is available on all packages offered through the firm. I’m sure you now understand why BuyFollowersMalaysia is the best place to buy Malaysian Instagram followers.

Followers That Never Drops

BuyFollowersMalaysia offers Instagram followers who won’t stop following you until you decide to unfollow them! Aren’t they amazing? The company will only work with authentic Instagram users so that they won’t unfollow you at any time.

They assures that their followers will stuck with your profile throughout the entire time while they maintain their partnership with the business. BuyFollowersMalaysia is the most reliable site to buy Instagram followers Malaysia since they don’t offer bots programmed to cause your account to be removed. The great thing is that followers won’t be entirely removed from your Instagram profile, and you’ll continue to be a king on the market.

Need Sweden Based followers? Click here to get.

Attractive Prices

BuyFollowersMalaysia offers high-quality and genuine followers at sustainable price. They don’t believe in making money from you and provides fake followers. However, they operate with respect and are still regarded as the most trusted Malaysian website to buy Instagram Followers.

Instant high-end, premium cost, the lowest price, and authentic Instagram followers? It sounds impossible. Guess what? It’s not!

BuyFollowersMalaysia is a well-known high-quality Instagram service provider that can boost your business’s growth in the shortest amount of time using the full range of Instagram services.

They provides an attractive price range that’s affordable for any company and influential person to increase their following at the beginning of their careers, which makes it the most suitable platform to buy Instagram followers in Malaysia.

Don’t Ask for Passwords

That’s why I have rated BuyFollowersMalaysia as the best place to buy Instagram followers in Malaysia. They never ask for your passwords or other login details when it comes to buying Instagram followers. They respect the privacy of their customers and won’t divulge information to third-party apps.

You may be wondering whether they ask for passwords and how they work. They just need your Instagram username or profile link. You must have to change your account setting to “Public”. If it’s already public, that’s great!

Pros of Buying Instagram Followers Malaysia

With the right site to buy followers, you are always moving towards the expansion of your Instagram business. A social media marketing campaign isn’t only about buying Instagram followers but rather

gaining more active and genuine followers to follow your company naturally.

If you’re looking to improve how you play your Social Media marketing game, you must post frequently. Create a schedule and then post according to it. You can also schedule weekly posts, which allows you to schedule your posts for a specific day, and then they publish themselves at the chosen timing and day. This type of automation is what you must incorporate into your marketing plan to increase your chances of the growth you want to achieve.

When you post such inspiring and accessible content, your account is much more likely to catch the attention of others. It will increase exposure and exposure for your business!

Businesses that create regular content and buy Instagram followers Malaysia will accelerate their business growth through Instagram. This is because you’ll not just get thousands of people following you on Instagram. However, you will have genuine and active people willing to buy your products and services.

Enhancing your Instagram popularity does not just make you more famous on the platform but also gives your business a boost to boost your credibility and trust on Instagram!

BuyFollowersMalaysia, the best website to gain Instagram followers Malaysia, always assists you.

How to Get Organic Malaysian Instagram followers?

Choosing the right website to buy Malaysian Instagram followers is a fantastic method to increase your brand’s recognition. However, apart from purchasing followers, it is essential to growing your Instagram followers naturally. This is why I’ve compiled some helpful tips to guide you along the way.

Be Original & Authentic

We have the impression that everything we read on Social Media platforms is not 100% authentic all the time. On the other hand, you can be aware of trendy and trustworthy websites simply because they have followers. To increase the reach you’re naturally following on Instagram, you have to be unique and authentic.

You must ensure that you create genuine content, keep it transparent, and avoid pushy marketing. Be original!

Follow the Latest Trends

If you’re a brand or brand manager, you must not miss any of the latest trends on Instagram. The latest trending topics, memes, and challenges can increase your reach since these trends enthuse people. I’ve seen various businesses receive massive attention for their entertaining content. So do it yourself and watch your Instagram profile expand organically!

Don’t pass up this fantastic opportunity to grow immediately!

Do Competitive Analysis

Examining your competition in the market is an old method, yet it’s still valid. It involves looking at competitors’ decisions, practices, and actions to comprehend their strategies. This will help you get the best techniques and gain from their mistakes.

You can make suggestions for avoiding errors in their strategies and then use this to benefit your company!

Share behind-the-scenes

Engage with your followers in a way that makes them feel comfortable about the company through Instagram. Be honest, and share funny behind-the-scenes, so they feel comfortable. The research has proven that people who use Instagram enjoy seeing scenes from behind. It makes them feel more emotionally connected to your brand!

The best method to share humorous behind-the-scenes photos is to upload them to Instagram stories. They go away in 24 hours and provide an enjoyable way to engage with your followers.

Fun Ideas for Celebrating Valentine’s Day With Your Children

Nadeem SEO
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Fun Ideas for Celebrating Valentine’s Day With Your Children

Do you love Valentine’s Day? Are you a parent?

If you answered yes to both of these questions, then it’s important to find a way to combine both loves into a very special occasion. After all, Valentine’s provides the perfect opportunity to create a fun and memorable day for you and your little ones who are still living at home.

Fortunately, this article can help. Here we take a look at great ideas for celebrating Valentine’s Day with kids so they’ll have memories to last a lifetime. Keep reading to discover insight into making this February 14th the best ever.

Give Them a Special Parent/Child Date Voucher

When it comes to making your child feel special, nothing is better than giving them your full attention. This requires creating opportunities for one-on-one time with them.

That’s why a Valentine’s date is so much fun. Make them a special voucher for a one-on-one date that they can cash in anytime they want. This will help them get excited knowing they can choose a special time without worrying about being rejected or having you say that you don’t have the time.

In other words, the voucher is an invitation for a special date they’re able to look forward to.

Make a Fun Valentine’s Meal With Heart-Shape Food

Food is always one of the best parts of a family Valentine’s Day celebration. The key to making it special for your kids is to make food that’s fun to eat and fun to look at.

So when it’s time to plan your Valentine’s meal, choose foods that you can form into heart shapes. This will put a smile on your child’s face and help make the meal something they will remember for years to come.

Have a Valentine’s-Themed Family Movie Night

Do you and your kids love movie night? If so, you’re not alone. In fact, watching family movies is one of the best parts of life.

Valentine’s provides the chance to pick special love-themed movies so you can snuggle up together and appreciate the fact that you are blessed to have each other.

Here’s a great resource that will help you understand how to calm kids when they’re stressed.

Go Out For a Special Valentine’s Dessert

After dinner, take a special trip to your favorite restaurant for a delicious dessert. Be sure to let your child pick what she wants, and you could even share a dessert to make the moment even more special.

Keep in mind that there’s nothing wrong with going out just for dessert. In fact, the fun of ordering a dessert will make it feel like you’re both being sneaky getting away with something, which is always a thrill!

Fun Valentine’s Day Ideas For You and Your Kids

It’s no secret that kids love holidays, especially when it comes to holidays that everyone can get involved with and enjoy as a family. This guide to Valentine’s Day idea for kids and parents will help you create memories that will last a lifetime.

Please continue exploring the articles featured on this blog to discover more wide-ranging topics filled with useful lifestyle tips and advice.

Safety Tips for Shredders in the Workplace

ElitesMindset Editorial Team
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Safety Tips for Shredders in the Workplace

Security shredders are essential tools for the protection of proprietary and confidential information, they facilitate secure disposal of confidential documents via shredding of paper. 

The utility of this equipment however has to be handled with proper safety precautions in mind; it features sharp cutting surfaces that can be hazardous should you be careless. 

Adequate safety practices should be cultivated to minimize and eliminate chances of injury when operating a shredder.

Pre-Use Safety Inspection

These are a few checklists you have to mentally tick  before you begin your shredding activities for the day.

  • Familiarize yourself with relevant safety information provided by the shredder operators manual.
  • Before operations, properly inspect the shredder for damage or disrepair.
  • Inspect the shredder’s electrical cord for fraying or exposure and the plug for any defects.
  • Should the shredder fail the Pre-Use inspection, notify your supervisor or HSE personnel, unplug the shredder and remove it from service by tagging with an “UNSAFE – DO NOT USE” sign.

Operations Precautions

These are important safety guidelines to follow, once you’ve cleared your shredder for operations and your shredding activities have begun.

Secure your personal items and effects

The first thing to do before you start shredding your papers is to secure your personal items and effects to avoid the embarrassing scenario of getting stuck in the shredder.

  • Tie back and adequately in pack long hair
  • Secure loose clothing
  • Take off on long jewelry
  • Remove badges and ID tags
  • Properly inspect yourself and secure anything else that might get sucked in by the shredder

Do not put hands in the shredder mouth

Don’t, absolutely do not put your hands anywhere near the shredder opening. Do well to keep your hands clear of the shredder mouth and never force paper into the shredder, always feed paper smoothly.

To enable a safer shredding experience, you can opt for shredders with advanced safety features that disable operations once motion is sensed near the throat area.

Know how to turn the shredder on and off 

You need to know how to turn your shredder on and off in the case of any emergency. Something that shouldn’t be shredded might get stuck, you’ll want to quickly turn off power to the shredder in the fastest way possible.

Also Know About: Which item was invented by a secretary and later sold for $47 million dollars?

You can cut the power by using the power button, flipping the socket switch or totally unplugging the shredder’s plug. Consider your best options and aim for safety and speed when choosing your course of action. 

Remove Paper Clips and Staples

Remove paper clips and Staples from your papers before shredding, this will minimize the chances of your shredder jamming during operation.

Shred paper in small quantities

To avoid jamming, shred papers in small quantities and don’t try to over-stuff the shredder due to haste. 

In an event of a jam, do not reach to clear the jam, instead use the reverse button or consult a qualified personnel.

Let the shredder cool down

Shredders produce heat as they shred, the users’ manual will indicate how long the shredder can safely operate before it needs to cool down. Information about cooling time is also included in the text. The advisable cooling time is 10-15 minutes.

Don’t forget to follow these instructions, always have them at the back of your mind to prevent any accidental hazards.

Acute Gouty Arthritis: Causes, Complications, and Treatment

zainliaquat
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Acute Gouty Arthritis: Causes, Complications, and Treatment

People who suffer from joint tenderness and swelling must consult a rheumatologist in Lahore. The symptoms correlate with acute gouty arthritis. The specialist will help diagnose the disease and provide treatment options that would allow the patient to lead a healthier life.

It is a type of arthritis that causes inflammation in the joints due to excess uric acid in the body. People with a family history are at a higher risk of suffering from the condition. Men above fifty are more prone to getting diagnosed with gout. There is no cure available; however, the treatment options can help manage the symptoms.

Symptoms of Acute Gouty Arthritis

  • People can notice inflammation in the toes of the feet.
  • The person suffers from arthralgia.
  • In severe cases, the person may suffer from joint destruction.
  • The person can notice swelling around the joints
  • The affected part becomes red.
  • Causes of Acute Gouty Arthritis

Known Causes that Correlate with Acute Gouty Arthritis

The causes include:

  • Due to the accumulation of uric acid in the joints, the person suffers from inflammation and tenderness of joints.
  • Excessive intake of meat and seafood can cause an increase in the uric acid levels in the body.
  • The use of certain medications can cause problems with joints.
  • People with close relatives suffering from gout are at a higher risk of developing the condition.
  • Obesity correlates with acute gouty arthritis. People with higher BMI may suffer from gout as a complication.
  • People diagnosed with heart or kidney disease are more likely to develop the condition as a complication.

Preventive Measures

The preventive measures that can help in minimizing the chances of developing acute gouty arthritis include:

  • People should maintain healthy body weight by eradicating junk and sweetened drinks from their daily diet.
  • If the person is at a higher risk of developing heart or kidney disease, then they must eliminate drinking and smoking from their lifestyle.
  • Everyone should develop a habit of consuming at least 1.2 liters of water daily despite the weather conditions.
  • Individuals diagnosed with acute gouty arthritis must consume low-fat dairy products to avoid complications.
  • People should only consume meat and seafood as per their daily dietary requirements.

Complications Associated with Acute Gouty Arthritis

The complications are:

  • The swelling may affect bodily movements.
  • The uric acid crystals may deposit under the skin, leading to further complications.
  • It can lead to kidney stones.
  • The person may suffer from gout multiple times a year, which affects the functioning of the joints.

Diagnosis of Acute Gouty Arthritis

Tests to diagnose the person with gout include:

  • Physical Examination and Family History: The specialist requires to know other members suffering from gout, and physical examination allows to check redness, tenderness and swelling around the joints.
  • Blood Testing: The testing allows to check if the uric acid levels are above normal in the body.
  • Imaging Testing: The CT scan and MRI help detect the accumulation of uric acid crystals.
  • ESR: Erythrocyte sedimentation rate is a test that allows detecting infection in the body. The infection may have led to inflammation.
  • Synovial Fluid Examination: The fluid is taken from the joints to detect the presence of uric acid.

Effective Treatment Options

  • The medication has proven beneficial include:
  • The use of NSAIDs helps deal with the swelling and provides instant relief from the pain.
  • The use of Corticosteroids helps provide ease and reduce inflammation.
  • The use of Xanthine Oxidase inhibitors helps lessen the production of uric acid in the body.
  • Anti-gout agents are proven beneficial for the patient as they provide relief from the pain.

A rheumatologist in Karachi can help the patient understand the cause of the condition and treatment options that would allow them to deal with the pain.

Why do you need SEO for your company

alex
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Why do you need SEO for your company

SEO, or search engine optimization, is the marketing strategy of optimizing your website to increase the number and quality of traffic to your website via organic search engine results.

If you’re contemplating if you need SEO services India for your organization, here are the top 5 reasons we believe it’s a brilliant (no, terrific!) idea. A highly effective SEO plan made by an SEO agency India may provide both immediate and long-term benefits.

  1. Awareness, rankings, and brand recognition

Your website could be your initial point of contact with your audience online, allowing you to create lucrative leads, purchases, and other critical conversions.

The search toolbar has become one of the first contact points for visitors searching for answers online. If your viewers can’t find your website, if it’s hidden deep in a search engine’s ranking list where no one will ever go, then your website will suffer.

  1. Enhanced user experience

Another advantage of integrating SEO on-site is that it improves the user experience for your site visitors. Your website should always be as user-friendly as possible, no matter what.

Creating engaging, meaningful content (which is also optimized for mobile users) to SEO methods that provide a better user experience for your website can help it rank higher. SEO strategies that emphasize quality and satisfy the searcher’s purpose need a favourable user experience, leveraged to work in a brand’s favour. Along with it, enhancing page speed to provide faster loading web pages.

  1. Long-term success is dependent on SEO

Contrary to popular belief, SEO can generate immediate results and can be highly beneficial in the short term.

But what distinguishes SEO from other digital marketing methods is the long-term success it provides, as well as the significant ROI it may produce in the long run. Putting in the groundwork today can reap long-term advantages.

  1. Keeping up with an ever-changing landscape

SEO is without a doubt the best long-term digital marketing approach a company can do – and the best long-term strategy is to keep doing it! Good SEO work gives you the proper foundation to continue making your website as effective as possible. Using all the right tools is so important in this process and maybe a help of a link generator can help you achieve your goals. You need to learn how to utilize Ahrefs, Semrush and ScreamingFrog if you don’t want to hire a full fledged SEO team from the start. As previously stated, SEO is an investment rather than an expense. As with any other investment, you receive what you put in. With new practices becoming more popular and effective, a continuous cycle of algorithm updates keeping SEOs on their toes, and different search trends coming and going, all of which support the landscape in flux and the need to stay current.

  1. Targeted traffic with a high conversion rate

SEO is a highly targeted marketing approach. Utilizing keyword research, you can determine the size of a “market” and how many people search for that particular keyword. You can even gauge how competitive the business is and even the motivation behind keyword searches. As a result, online traffic from a solid SEO campaign has a high conversion rate.

Implementing long-term and short-term SEO methods will improve your user experience and brand reputation while increasing your search engine exposure. In a word, your business requires SEO services India because organic traffic is unquestionably the most crucial source of traffic for a website. According to an SEO agency India, a search engine optimized website has a significantly greater chance of using all of this traffic and possible conversions than a non-optimized website.

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