Do you need to promote your business but don’t have any money to spend on marketing? A professionally-made video ad that includes music may seem like an impossible investment, but it doesn’t have to be; you can make your own video ad online with a free video maker that offers the same editing features used by top studios and professionals. Learn more about the tool and you will see just how effortless and inexpensive it is to make your own video ads.
Decide What You Want to Promote
You can promote anything from a product, service, campaign, or even a nonprofit organization. If you’re promoting a product or service, what do you want your audience to do when they see your video? What can they click on after viewing? If you’re promoting a campaign, how will it lead viewers towards the next steps? If you’re promoting a nonprofit organization, how will it drive fundraising and awareness?
Make sure to nail down what you want people to do before selecting an end message. With these questions answered, you can create a call-to-action that is certain to compel action. If possible, have someone else review your work; don’t be too close! Their input may help you realize something that could be better served by adjusting your plan slightly. It’s important to take advantage of free tools available online for making professional videos.
Find Free Stock Photos
Searching for free stock photos on Google or another search engine will bring up tons of resources. Each resource will have its own policies and restrictions, so it might take some time. But eventually, you’ll find one that offers free photos, just not full rights (for example, they may only allow non-commercial use).
Choose a handful of stock images that fit your brand, then download them to a folder on your computer. When selecting which photos are right for your needs, consider how much space you want each photo to occupy in your video. You might be tempted to fill every frame with as many elements as possible, but clear, simple graphics will probably help you achieve higher quality than an overwhelming number of moving parts.
No matter what type of image or photo you choose, be sure it stays consistent with your brand’s colors and style. That way, when viewers see a shot they like in one of your videos they can recognize that look again elsewhere on your website or social media platforms. If you don’t have a strong sense of visual branding yet, try out different options and narrow down what looks best by asking friends or family members what grabs their attention.
Find royalty-free songs
You can find great royalty-free songs for free on Jamendo. All of Jamendo’s free songs are completely free of royalties, so you can use them in any way you like. And you won’t need to register or provide credit card information to download a song from their library. Additionally, many artists who license their songs under Creative Commons Zero will give you full permission to remix and share their music as long as they receive attribution and linkbacks (this is optional).
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We also recommend using Audacity to remix and export MP3s. It’s free and available on Mac OS X, Windows 7/8/10 & Ubuntu Linux. Once you have these free tools and free songs, click add audio track and start making videos! Feel free to contact us if you have any questions about your first video maker project.
Select a Template
When you decide on which template to use for your video ad, you need to remember that every free video maker will offer their own selection of templates. They are ready-made by professionals that ensure a quick and effortless video-making process. The templates come in different styles, so make sure you choose the one that fits your purpose.
Add your pictures, text, and logos
The key step to making a good video ad is choosing an appropriate background for it. Luckily, there are plenty of options. Use a free video maker and customize your background picture from a huge library of pictures, or even upload your own logo or text. When you finish, you’ll have an amazing-looking presentation that will surely grab people’s attention.
Final Thoughts on Using a Free Video Maker to Create Video Ads
There are dozens of video editors available on the Internet. However, not all of them are equal. If you choose a free video maker that only offers two templates then that is all you are going to have access to. So it may be worth spending some time looking at a few options before deciding upon one. It is possible to find software that offers a large number of different templates and features.
By doing a little research you should be able to find several websites that will teach you how to use these programs and that will provide templates for creating professional-looking videos. You’ll want to familiarize yourself with all of these programs before beginning any production work. If possible, find an expert who can show you how it is done.