The whole idea of website design and development has changed in the last few years. What was just to make people read and recognize has now transformed to see, interact and perform. As the purpose has changed so has the idea of presenting it.
In current market scenario, a visually appealing and a speedy site does not define the popularity of a site. User experience (UX) is more than just the look and feel of a website. The expectation is so high that people expect your website to do everything that they expect you doing in your own showroom or shop. It has to be interactive, enticing, engaging, approachable and marketable, helping consumers to decide and perform action instantly.
As we evolve in the sphere of web design and development, we see trends revolve around user experience, from creating effective content to making communication clear and adding subtle motions to keep users engaged and encouraged while they browse from page to page.
Let’s have a look at some of the most popular trends for 2022.
Material Design
Material Design introduced by Google is expected to gain more traction from developers and prove to be a game changer in next few years. Material Design creates designs that are clean and looks more realistic to the viewers. The depth and shadow effects and the color options that create modernistic designs were intended to focus on the UI and UX across devices. It enables designers to use an array of front-end tools to create sites. And the lightweight code is helpful to keep the designs light.
Responsive Design
Responsive means ability to respond to every device as and when desired. It’s the power of the website to adapt to any environment and any device to display the content properly. In today’s mobile focused world, it is necessary to own a mobile friendly site that lets your target audience visit your site from anywhere, anytime and even while travelling. Responsive designs enable one to own a website that can adjust to any device environment without any additional effort. Most of the design platforms today have mobile version plug-ins that helps developers and designers in building a mobile version for the desktop websites.
Video & Motion Images
More and more websites are falling prey to the enticing trend of running videos and animation on their sites including the hero banner. Whether informative, introductory, entertaining gifs or live cinematography, growing number of sites is incorporating trends that use videos and animation in some way or the other. Interactive, moving and animated content presented on a platter to the users is gaining huge appreciation. Even 360 degree videos are being adapted and making inroads in brand building and marketing campaigns. Static logos and page load graphics are now being replaced by subtle but rich motion images.
Long or Short, Scroll Plays a Vital Role
There is a constant debate on long scroll versus short scroll. According to the designers and website managers, each one has its pros and cons. What matters is how user friendly and functionality wise well performing is the site. On one hand where long scroll might look overstuffed and difficult to grasp to the users, on the other hand if it is a properly organized visual story, it might be more engaging for the users. However, in this fast paced life it is necessary to provide content that can be grasped at a glance. Until now we see designers using both based on the content presentation.
Hamburger Menus
This menu is used mostly in mobile versions of websites. Depicting three horizontal lines that hide the navigation is now making inroads into the desktops designs too. It looks best in sites with less content and minimal navigation, and if it is followed in desktop version too it provides a consistent UX across all devices. You have to be very careful with this design feature as, it use in a heavy content site, might make it invisible.
Micro interactions
Micro interaction is another trend that is followed by several websites today. Focusing on details is as important as an appealing website design and functionality features. These are personal touches that intend to keep users engaged in small actions that make their stay on the site satisfying. An interactive page load graphics, notifications on actions made, visual data inputs, making tutorials run live are few of the micro interactions in trends now. It not only makes users communicate effectively with the application, but also encourages user to interact and engage in browsing, liking, sharing and commenting on its content.
Following the growing market trends, web Development Company are continuously evolving depending on the user behavior. The web designing company in Delhi NCR are trying new strategies to reach both progressing market and demanding consumers alike. It’s a constant process of ideating and innovating!