Tracking Google Trends keeps you up to date with the latest news and what has changed, how those changes have been made in the industry, and more, and you can estimate what worked and what didn’t. Then you can choose and try them for your case.
Many things to do today have emerged as a trend. So in the 2000s, discussions about water coolers gradually turned into digital conversations using AIM and MSN, and customer service platforms started adding guest monitoring functionality. For 10 years, it’s been bad manners to run a website without AI-powered live chat.
Today the world is moving towards scalable self-help solutions – a good knowledge base is essential for a mature business that values employee and customer time. What begins as a trend becomes an essential part of an eCommerce store.
Let’s look at Google Trends, which will tell you about the latest trends in your niche and seasonal swings and even give you an idea of what the competition is up to.
What is Google Trends?
Google Trends is a feature that shows the popularity of a certain search term in Google. In other words, the frequency with which it was entered in the search box relative to the total search volume of the site for a selected period. In addition, it also provides information about the number of searches and the geographical location of the user.
You can see what searches are trending right now or check how search volume has changed for your keyword in different locations. This is a lifesaver for seasonal businesses as it helps keep track of changes in customer preferences.
How to use Google Trends for SEO?
1. Find your niche
It would be best if you defined a series of topics you are targeting to get started. You can use your personal selling experience or make predictions by listing products for which you are oversold. You will gradually reduce your keyword list to keywords with stable and significant search volume.
Be sure to set your scope to “2004 to Present” to see how search volume performs in the long run.
Another option is sudden development. If you act quickly, you can make money ahead of any competition. However, no one knows if the trend will survive.
2. Identify relevant keywords
Another cool feature of Google Trends is that related keywords are currently trending, and you can find relevant keywords based on your search term using it. These associated keywords are ranked in order of popularity, and their search volume increases by a percentage.
Sometimes, however, Google Trends replaces % with the word “Breakout.” This means that the increase in search volume for the keyword has exceeded 5000%.
Many technical SEO service professionals consider keywords important because they have not yet become competitive. So if you are quick, you will get to the first page of Google with those keywords. On the other hand, they can also become obsolete and die prematurely.
3. Get ideas for a product category
You run a store specializing in beach umbrellas, and you’re ready to expand into other niches by typing “beach umbrellas” in Google Trends and referencing relevant searches.
Thus, umbrella buyers seem interested in umbrellas for gardens and swimming pools. Therefore, they can mean new product categories.
As you launch your marketing campaign for a new product category, make sure you have the tools to measure the impact of your efforts. So, a cloud phone system will help you record conversion rates, track call counts, and calculate ROI.
4. Avoid fading keywords
Google Trends helps you avoid keywords that are losing popularity. You can set a custom interval for which you want to explore a topic. If you find that a term is starting to get fewer searches, you should probably avoid using that term, as it won’t bring as many visitors to your site.
5. Blog and video content Topics
Google Trends also has a “Related Keywords” section, giving you a good idea while creating a content plan for your website blog or YouTube.
This feature is a cousin of the late Google Correlate. Although it doesn’t look for links between your search term and things people are interested in, it still shows you general topics that Google considers very close to your keywords.
6. Understand local trends
Google Trends gives you an overview of local SEO and shipping options.
- create personalized marketing campaigns for each region;
- offers promotions and shipping offers for individual areas;
- Planning to expand into new markets.
The map will also show you where your product or service is most sought after and what people in a certain area are most interested in.
7. Checkout the Competitors
Google Trends has a “Compare” feature, allowing you to understand where you stand in the market.
You will also know what customers are seeking from your competitors. Look at the Topics box after entering your competitor’s name in the search line.
8. Improve your SEO strategy by analyzing YouTube search queries
Trending content on Google may not be popular on YouTube and vice versa. For example, consider Google Trends for the search query “CSS Tutorials,” and we’ll see that fewer people have been searching for it over time.
But on YouTube, the trend has increased.
We can conclude that people have stopped looking for written tutorials and turned to video lessons to learn CSS. So, if you are thinking of creating content about coding, you better invest in making videos about it.
Summary
If used correctly, Google Trends can be a powerful aid in developing an effective SEO strategy. From choosing a niche, planning a content calendar, and creating a highly personalized marketing campaign, you can get valuable insights into this using Google Trends.