Facebook is now the most accessed social media globally and an excellent opportunity for companies to make money by using Facebook Marketing.
Businesses allow agencies (regardless of size) to publicize their content services and, above all, connect with their potential and already engaging customers. And the great advantage of keeping them active on your business’s social networks is that your customer can easily find everything they are looking for without necessarily having to leave to visit another website.
Perfect, right? But is it really that any company can achieve success by marketing through Facebook. The answer to this question is yes; if you use the tricks correctly. And for you to be successful too, we’ve separated some valuable tips. Check it out!
Join relevant groups
Before creating any campaign, your business account must join groups relevant to your business. Without a doubt, this should be your first step. Groups like these are full of people interested (or likely) to engage in more of your content. In addition, participation in groups is free and relatively simple to do. A minimal amount of research (either by location or area) can give you hundreds of exciting groups for your company to start this journey even better.
Within the groups, it will be possible for you to study your audience better and interact with them. Obviously, as a kind of bait, to attract them, you will have to share with them your best and most valuable content and preferably with beautiful images, but be careful with the way you share. Generally, groups have rules that imply the expulsion of members, and one of the main rules in most of them is that you must not share anything that looks like a personal promotion. So, be discreet.
Make consistent posts
Believe it or not, one of the factors that most arouse in people’s interest in becoming your followers is the way they interact with your posts. So focus on what can generate even more interaction with your brand. Your posts need to be original, fun, memorable, and most importantly, they need to add value. You can produce infographics (as they are easily digestible and shareable), you can share behind-the-scenes photos of your work (it helps bring the public closer to the company and also makes it real),
Something that connects your brand to something more humanitarian (such as actions charities, donations), that values the voice of their success stories (testimonies from their customers) and even a chat with partner companies (suppliers). Short videos are great for reaching an even wider audience because research shows that the interaction of audiences with existing social media is getting bigger every day. On the other hand, sharing texts could cause your post to be ignored entirely.
Have and Publish exclusive content
Always remember that Facebook is a social networking site and people are there to communicate, acquire knowledge, and increase their network of friends worldwide. Companies that convey the message of “I want to sell!” are usually ignored because this is not the purpose of the network.
Therefore, to be successful, your company needs to put the idea of selling aside and focus on the idea of service, paying close attention to the people who come to your page, even in the face of so many others available. Try to learn and use what people are commenting on, what they have posted on your page, in the reviews they do, and in all the details that indicate their engagement with your brand.
Make your business stand out
Above; we mentioned how much videos are loved by the general public. This is one of the most widely accepted and one of the most popular formats on Facebook. However, not every entrepreneur feels comfortable producing or appearing in the videos. Try to do a live stream; this will facilitate instant creation and access to content where you don’t necessarily need to appear.
Facebook Live is an excellent and highly easy-to-use platform for these purposes. You can use it for a simple tour of your company, for the transmission of a tutorial, events, and even for your brand’s unmissable launches.
Create a proper posting routine
When you post too many posts, you become uninteresting and depending on the audience, this can be understood as an act of desperation. Post, but in moderation, ok! Another vital detail to keep in mind is the best times to make your posts. Imagine that your posts will compete with several other posts simultaneously; this could include posts from other brands, celebrities, government notices, and even posts from your private friends. If you want your brand to be seen, you need to map out the best moment. We encourage you to avoid business hours and the time when your audience is sleeping. Studies indicate that posts made during off-peak hours increase engagement by about 25%. Try posting 1 hour before or 1 hour after peak hours.
Use unique analytics tools in your favor
Facebook has a very advanced set of tools. We are talking about invaluable information, such as age, gender, and even demographics of those who interact with your paid ads. This information can help you customize your ads (adapting the language and tone of the communication). Still, it can also help you map out your influential audience and target audience.
“Facebook Advertising Pixel + Custom Audience” is a fantastic resource for this. You can track your website visitors and even direct them where you want them. Generally speaking, paid ads can be customized for audiences such as your last visitors in the last 24 hours, visitors to your site in the last 180 days (who haven’t returned in 30 days), for those who have visited a specific page on your site (and also for those who have only visited one page and not another), to your buyers and also to those who have placed items in their cart and who have not completed the purchase. Take the time to explore all these resources available to those who opt for paid ads on Facebook; you will see that the results can be surprising.
Use automation software
Although Facebook is quite complete, it can become even more perfect when combined with automation software. Many highly efficient external software with social media marketing tools can even help you with campaigns. Generally speaking, this software integrates with Facebook and your more significant customer relationship and management (CRM) system.
Through them, you can publish your content, find conversations to promote your brand, and even measure the success of your existing campaigns. All quickly, saving you time. In addition, the use of automation software allows you to set alerts for specific terms keywords on social media and even offer analytical reports for the responses not obtained in your posts. But, attention, is ideal to find and maintain a balance because tools like this can sound a little robotic to your followers, and the more human, the better!
Conclusion
As you can see, creating a professional Facebook page is highly beneficial for any type of businesses. That wants to become even more successful.
Many companies have considerably low engagement on Facebook for various reasons. Either because they do not have an excellent digital marketing team. Or because they want to manage social media independently. Even knowing the limitations imposed by other responsibilities and the lack of time to dedicate.
To overcome this, having an excellent Social Media agency is indispensable for those committed to many other responsibilities. It is undoubtedly an investment that is sure to obtain a favourable return. Therefore, if you doubt whether you will be able to manage your business account. Talk to the experts as they will be a great help in achieving your goals effectively and efficiently.