Looking for actionable and proven search engine optimization (SEO) tactics that works now? These quick SEO tips, hacks, and secrets will help you get more traffic. Some of these are old school tactics that still work today. Others are new and cool techniques that are trending right now.
But if you’re using outdated or ineffective methods, it’s time to let those go. And some of the newer and trendier techniques might not work for your business. A critical strategy that will help grow your traffic is link-building. Sure Oak shares 5 powerful link-building strategies that worked for them in 2021. Relationship link building, guest posting, broken link building, press mentions, and link reclamation are critical components that Sure Oak has proven effective to grow your web traffic.
In this post, I’ll going to share some fast and easy tips and strategies that will help you boost your organic traffic.
Use Video & Optimize It
Video content is one of the best ways to attract customers. If you don’t have any videos on your site yet, create them now! You can use services like Wistia to do so easily. You can also browse Appsumo lifetime deals to find affordable video creation tools.
And when it comes to optimizing video content, there are two things you need to focus on:
- Loading times
- Viewing metrics
You want people to land on your page quickly. That means you should be testing different thumbnails for your video.
For example, if you sell dog food, you might find a large picture of a puppy with an overlay image of the product in the middle.
Focus on User Intent
The last thing you want to do is make something that looks good but doesn’t serve the user’s intent. For example, if you’re selling dog food online, think about what the users would actually type into Google to find information about their dogs.
If they’d type “dog food recipes” or “best diet for dogs”, then you probably wouldn’t rank well for those keywords. But if you were closer to the actual keyword that people typed, such as “how to feed my dog” or “what does my dog eat”, you could improve your rankings.
Make Your Content User-Friendly
This tip is very important because it helps you create better content.
When creating content, start by thinking about who your audience is. Think about how they navigate through their website and what they expect from your pages.
Once you know your audience, you can write articles based on their needs. This will result in higher conversion rates. Make sure you proofread your content before publishing. You can use free online proofreading tools to check grammatical errors.
Start Building Your Expertise, Authority & Trust
Do you remember back at the beginning of 2018, when everyone was talking about the importance of links? Backlinks used to be king. They were the single most important factor when it came to ranking high on Google.
Also read:- Free guest posting sites list
The problem is that Google has since changed its algorithm to favor quality over quantity. Now, you want to build authority, expertise and trust. When building these three pillars of trust, you want to ensure that you’re adding value to your readers.
Let’s look at each of these in turn.
- Authority – Build a strong presence on social media sites. Comment on blogs related to your niche. Share industry news and announcements. Offer valuable resources and tools.
- Expertise – Create useful content. Write longer posts. Use images and infographics to visually explain complex topics. Add podcasts and eBooks to your blog.
- Trust – Start relationships with influencers in your niche. Help others out. Answer questions on Quora and forums. Be helpful and courteous.
Think SEO from the Start
When you’re designing a new website, make sure you hire someone who knows how to optimize your site for search engines.
You need to know what keywords people use when searching for information online. This person needs to know about the latest design trends and how they affect your site.
They need to help you test which pictures work best for your videos. And they need to know how to create a sitemap so that Googlebot (the robot that crawls websites) can index your entire site more easily.
Pick a Short Domain
It’s always nice to have a catchy domain name. However, there are many factors that go into determining whether or not a domain name is short enough.
One key factor is whether or not it contains the relevant keywords. If it doesn’t contain the words that your target market searches for, then it won’t rank high.
A second factor is whether or not the domain name is available to purchase.
Another consideration is whether or not the TLD (top level domain) is available. A.com domain is easier to buy than a.net or.org domain.
Use rel=canonical
While this isn’t an SEO technique per se, I wanted to mention it here since many marketers don’t think about it. It’s easy to forget that Google is crawling all of your webpages.
Google is constantly updating its algorithms to keep up with changes in the digital world. One change that affects webpages is the introduction of the canonical tag. The idea behind it is that you should only include one version of a page on your site.
By using the canonical tag, you tell Google that the other versions of your page aren’t actually part of your website. Instead, they should serve as a link to another URL.
For example, let’s say you own two different URLs: This tells Google to treat the other page as a duplicate instead of a direct copy.
Include your keyword in H1 tags
An important tip is to use your main keyword in the title of every webpage. The goal is to increase click-through rate (CTR). CTR measures the number of times users click on a specific webpage compared to the total number of times they visit that site.
If you have multiple pages on your site, each one should have a unique title. Make sure that your titles are between 60 characters long and match your brand.
Don’t overuse H2 Tags
H2 tags are used for subheadings. They are often used within paragraphs and articles. In general, three or four H2 tags will do the trick. Don’t overuse them.
If you have a lot of text within a single paragraph, try breaking the text up into smaller chunks. For instance, if you want to write a post about “how to grow your business,” consider writing separate sections like these:
- How to Grow Your Business
- What Makes a Successful Business?
- The Importance of Customer Service
- The benefits of having an eCommerce store
- The importance of social media
To avoid redundancy, you could also combine several topics into one article.
Make sure that your content is relevant
Your website is a place where users come to learn about your company and products. Therefore, it’s imperative that the content you offer is relevant.
You may be tempted to put out some generic content because you feel like it would be less expensive. But ultimately, it won’t pay off. Users expect quality content from businesses like yours.
Instead, focus on creating original content that answers their questions. Write posts that address problems or answer common queries that your target audience has.
These quick and actionable tips will improve your search engine optimization. Let me know which tips you are going to try first?