Every business wants to succeed in the competitive business world. Running a functional, feature-rich website is important to attract more and more customers and deliver an awesome user experience. Updating your website according to the latest design trends can help you make important tweaks in your website and offer a great customer experience.
You can drive more traffic and conversions by improving UX design. If you are planning to make design tweaks to your website, here are top UX design trends your web design team should consider to make it appealing.
Let’s check them out.
1. Voice User Interface Designs
The trend of voice search is gradually increasing as more and more people prefer to send voice commands to voice assistants on smartphones. According to recent statistics, it is predicted that the speech and voice interface market will reach 22.0 billion by 2026.
This is why more and more web designers are now creating voice user interfaces to deliver a great user experience. As a web designer, you need to understand how people communicate with virtual assistants.
Creating voice user interface designs eliminates the need to type and provide users with the more specific answer to their queries. When users get exactly what they are looking for, it will increase the chances of conversions.
When it comes to creating voice user interfaces, make sure to know the type of device, such as smartphones, wearable devices, laptops, car-based devices or more. Knowing the device type and user persona will help your UX design team to create a voice UI that will surely meet user expectations.
2. Hyper-Personalization in Web Design
Personalization is one of the most important UX design trends that will rule in 2022. Today’s consumers expect brands to meet their needs on a personal level. Offering a personalized UX is a sensible approach to increase customer satisfaction and attract more users. Many established brands such as Netflix, Amazon, and Instagram are offering a personalized user experience to their customers.
Creating a website that offers engaging copy and relevant products or offers will entice prospects to stick to your website and become your paying customer. In fact, personalized experiences are critically important for your sales funnel as your website is packed with specific interactive design elements. Offers and content that are tailored for your prospects.
You can also create a personalized UX by creating content and relevant offers based on your customer’s needs and requirements. The same is true with a logo maker. The DIY tool lets you make free logo with ease of personalization. The more customization features it has, the better the logo design will be.
3. Passwordless Authentication
The trend of passwordless authentication is all the rage. Users don’t want to remember intricate and lengthy passwords. Offering a password less login will minimize user friction and offer a hassle-free user experience.
A password is a combination of numbers, special characters and letters, which is a bit difficult for users to remember. The process is frustrating when you forget the password. Thanks to the passwordless login trend that allows users to don’t remember complex passwords.
More and more UX designers are following this UX design trend and the trend will get more popular in 2022. The trend of logging in through social media accounts, fingerprint, face recognition, and pin codes have also been adopted by many established brands. Now UX designers are using passwordless login to provide users with an awesome experience.
4. 3D Visuals
3D technology is everywhere – in movies, smartphones, AR, VR and mobile games. Using 3D web design is a unique approach to impress users and convince them to stick to your website. With 3D visuals, UX designers can create highly intuitive user interfaces that evoke emotions and give your website a unique look.
Adding 3D visuals to your website design is a worthwhile investment as it will make your website stand out from the crowd. Avoid using 3D objects or elements that are meaningless, it will create a negative impact on users. With 3D images and design elements, UX designers can bring graphics to life, provide visitors with 360-degree product view while creating a more engaging experience for your customers.
Microinteractions are not new. UX designers have been using micro interactions for many years to delight users and create an engaging user interface design. With microinteractions, you can effectively communicate with the users, provide instant feedback, and help them see the results of their actions.
Many UX designers use micro interactions to improve navigation. so that users can easily interact with the mobile app or website. These small animations are useful to guide users and help them complete the desired action. Well-designed microinteractions have the power to provoke positive feelings and create a rewarding user experience.
Your web design team can use micro interactions to achieve customer satisfaction by keeping them engaged and help them accomplish the goal.
6. Omnichannel Designing
In this digital world, offering a multiplatform user experience has become critically important for brands. Today, consumers use multiple devices to access your website. Brands that deliver delightful experiences across multiple devices and maintain consistency between multiple touchpoints have a higher customer retention rate compared to those who don’t give much importance to omnichannel designing.
Omnichannel UX ensures that your customers can connect to your brand across different channels and complete their actions effortlessly. You can achieve a high level of success by following an omnichannel UX design strategy and putting your customers at the front. So, deliver a consistent experience across multiple devices and create intuitive and personalized experiences for your customers.
To stay competitive in the design field, UX designers need to stay on top of the latest design trends. Incorporate these trends into their websites and apps to deliver a one-of-its-kind experience. A professional web design agency will help you implement all the latest design technologies and tools to your website or mobile app and enhance its functionality and UX design.
Author Bio: Jay Jangid has 2 years of experience in the news media industry with journalistic touch and knowledge of how to create and recreate information into news. Now serving ‘Top Ten Corner’ and ‘Netflix Trends’ to serve people with right and original content.