Boasting over 229 active daily users, Twitter is a social media powerhouse and a great place to build brand awareness. However, due to its strict character limits, creating a captivating Twitter account like this one requires different skills than you might utilize on Facebook or Instagram.
Here’s a list of 5 tips to help you make the most of your 280 characters.
1) Keep It Brief
Although Twitter allows you to use up to 280 characters, studies have shown that tweets containing around 100 characters receive 17% more engagement than their longer counterparts. Keep your tweets short and sweet – save the finer details for your website.
2) Use Hashtags Effectively
Research has shown that brands using one or two well chosen hashtags enjoy 21% higher engagement than tweets without. However, posts that contain three or more hashtags actually experience a drop in engagement of around 17%. The key is to be concise with your hashtag usage. Used correctly, a couple of hashtags will drive your ideal customer profile to your content and encourage likes and shares.
3) Add a Call-to-Action
Tweets are like an elevator pitch. They act as a 30 second overview of what your brand has to offer and should leave the reader wanting more. It’s not enough to just tweet “our new socks are winning hearts” and expect to generate a sale or click through to your website. That’s where your call-to-action (or CTA) comes in.
A CTA is a question or statement that prompts your prospective customer to act. For example, “shop the sale now” or “click here to find out more”. A good CTA leverages fear of missing out and creates a sense of urgency. Note the use of words like ‘now’, ‘today’ or ‘while stock last.’
4) Follow the 4-1-1 Rule
Customers (current or prospective) that follow your brand on Twitter don’t want to be bombarded with blatantly promotional material. They’re looking for content which offers value, whether it’s humour, information on upcoming product releases or even exclusive discount codes.
To keep customers onside, follow each self-promotional tweet you make with 4 pieces of content that entertains or educates and one relevant retweet from another page or follower. This rule will keep your content fresh and increase your user engagement.
5) Use Humour
Standing out is key to being noticed in the oversaturated digital marketplace. One way to make your brand memorable is to use humour. Not only is humour a recognised determinant in whether a tweet will go viral, but a recent survey uncovered that 72% of consumers questioned would rather purchase from a humorous brand than a more serious competitor. Look to Twitter superstars like Wendy’s or Dominos for inspiration, but always ensure the type of humour you’re using matches your brand profile. Crass jokes, for example, probably won’t fly when advertising a children’s clothing label.
Using the 5 tips above, you can construct high quality tweets to increase your consumer engagement in 2023.
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