Did you know that tens of thousands of websites are hacked every day? From old plugins to out-of-date software, many issues can leave websites vulnerable to attack.
Regular website maintenance can go a long way toward preventing these issues and saving you from disaster. But what exactly is website maintenance? And how does it protect your website from malicious attacks?
Keep reading to learn everything you need to know about website maintenance services.
What is Website Maintenance?
Website maintenance keeps your website up-to-date. Two major components of website maintenance are security checks and search engine optimization.
For security, you need to make sure you’re using the most updated versions of all software and plugins. If your website doesn’t update on its own, you’ll need to manually complete each of these updates. You’ll also need to backup your website and update those backups often.
Proper website maintenance also includes regular search engine optimization (SEO) checks. Check that your website loads quickly and displays well on both mobile and desktop devices. You should also identify and remove broken links and outdated content.
In an ideal world, these processes are done on a constant basis. If this isn’t possible, perform at least monthly website maintenance checks to find any issues that are there.
Importance of Website Maintenance
The main purpose of website maintenance is to protect your website from digital attacks. By running outdated or unsupported plugins and software, you open the door for hackers to walk through and exploit your data.
Beyond this, website maintenance creates a positive user experience on your site. No one sticks around for a slow website that isn’t user-friendly and has outdated content and broken links. You must offer new, well-made content on a consistent basis to boost online engagement and sales.
Backing up your content also helps you to get your site back up and running as soon as possible if it crashes. If you have an unreliable site with pages that may or may not work, your customers will move on to another brand.
As you can see, regular website maintenance is critical to protecting your brand’s online presence. However, very few business owners have the time to perform these vital checks as often as they should. Thankfully, you can outsource your website maintenance.
Companies like campfiredigital.com cover all things website maintenance. Their services include regular backups, website hosting, search engine optimization, and more! Work with the experts so you can get back to focusing on what you love: running your business!
Hire Website Maintenance Services Today
By now, you recognize the role of website maintenance in keeping your brand’s digital presence competitive and secure. From increased web traffic and decreased vulnerability, the payoff is well worth the initial cost.
Looking for more ways to improve your business’s online presence? Check out the other articles in the Tech section of our site!