Did you know you know it was back in 2000 that Google introduced AdWords (now Google Ads) as a string to their bow? This form of pay-per-click (PPC) advertising revolutionized the internet and the advertising industry!
Yet, let’s face it, most of us know of PPC advertising in some shape or form but don’t fully get it. You might have tried it out for yourself once or twice, or even many times! But, it’s still a contentious subject to wrap your head around.
So, in this short guide, we’ll give a short explanation of what PPC advertising is. Then, we’ll pinpoint three things you should know about PPC advertising.
What Is PPC Advertising?
PPC advertising falls under an umbrella term known as digital marketing. And digital marketing refers to any form of marketing you or others conduct online.
The best way to explain PPC advertising is to look at it from a perspective where you are going to use it for one reason or another. So let’s say you want to advertise with PPC, how do you do it?
Well, if you want to be found on the largest and most popular search engine in the world (Google), you would sign up for Google Ads. On Google Ads, you would run through all of their options to create an ad and then publish it with some agreed terms.
The agreed terms are how much you are willing to budget for the ad, and how much you are willing to pay if someone clicks on your ad. So as the name suggests (pay-per-click), you only pay for your advertising if people searching Google click on your advertisement.
Now let’s look at three things you should know about PPC advertising:
Keeping Your PPC Ads Relevant
Anyone can take an ad with a decent budget. However, if the web traffic to that ad is not your target audience, then it will become pointless and a waste of money.
How do you make your ads relevant? One of the easiest and most efficient ways to make relevant ads is to use PPC advertising companies. They will offer you expert PPC advertising services, saving you time and hassle. More specifically, you should look for Google Ads consultants.
Keyword Research
At the core of all Google Ads is keyword research. By researching keywords, you can discover which search terms and phrases your target audience is likely to search for.
There’s an art to this type of research. So again, we recommend you look into hiring professionals for this work.
PPC Ads Are Iterative
There’s not some magic formula that will work for everyone when it comes to PPC advertising. What works for you will not for thousands of others.
Thus, you have to see Google PPC online advertising as a journey of discovery. So whether you or an advertising firm is setting up your ads, don’t expect the first time to be a marketing smash hit! Instead, learn from the first campaign, and make improvements.
PPC Advertising Fundamentals
What we’ve just covered is the bare fundamentals of what PPC advertising is all about. We suggest you use this knowledge as a stepping stone to venture further into this dominant form of advertising.
So many thanks for checking out this short read and good luck! Also, if you have a moment, why not check out our blog for further info?