Organic search results are not ads, and visitors will click on the links within them if they find the information they’re looking for. And since they are real driven results from Google’s search algorithm, the traffic coming from this traffic source is usually higher in value and quality than that of paid ads.
If you’re running a law firm, you should be aware of SEO tips to promote your law firm in Google. Search engine optimization (SEO) techniques include optimizing your website’s content to increase its search engine ranking, which can be anything from the speed of your site, to the length of the content, and how you are getting backlinks back to your site.
Just as important as SEO, social media plays a huge role in the site engagement and ranking process as well. To learn more about the latest SEO tips that are working best for law firms and attorneys around the world, please continue reading below.
Why People Search Google for Law Information
People often use search engines to find local lawyers. This type of search is a sign of a particular legal need, such as a divorce. Many people put the words near me or their city into their searches, because hiring a lawyer is a stressful process and a daunting one for a first-time client. Also, it is unlikely that the legal needs of a person will coincide with the search term.
How to Rank Your Law Firm Higher in Google
To make your law firm appear higher in Google, start with SEO. SEO is an effective way to improve the ranking of your website. Search engines use several factors to determine what websites are valuable. High-quality content is important, as it improves the user experience and helps the website fulfill the intent of the user. If you have high-quality content on your website, you’ll also appear higher in the search engine results page.
Good reviews from satisfied customers can boost your law firm’s search rankings in Google Maps. While there’s a risk of getting bad reviews, responding to them promptly can mitigate the impact. Ideally, you’ll get more positive reviews than negative ones, so encourage your clients to post them! Good reviews also boost your law firm’s search rankings, so making your law firm visible on Google maps will help your business stand out from the competition.
Content on your law firm’s website should answer questions that potential clients may have. When someone performs a search for the type of legal help they need, search engines will send them to the site that answers their needs. Google favors sites that provide answers to questions. In addition to ranking your law firm higher in Google, SEO also helps generate leads for your law firm. It is possible to implement a few techniques yourself and make it effective.
Optimize Your Site SEO with WordPress
A few simple tweaks can help your law firm’s website rank higher in search engine results. Broken links and large images can slow down the page’s loading time. They also cause visitors to bounce away from the site, negatively affecting your law firm’s reputation. By optimizing your website with WordPress, you can take advantage of a variety of powerful SEO features. In addition to boosting your SEO, using WordPress will also improve your website’s speed and performance.
The first step to boosting your SEO is to optimize your website. SEO stands for search engine optimization. When you optimize your website, you make sure it displays information relevant to your legal services and your niche. This will boost your ranking and bring more traffic. Search engines reward websites that offer the best results, and higher SEO rankings will mean more web traffic and potential customers. In addition, SEO will also improve word of mouth marketing. Statistics show that nearly half of smartphone users have contacted a law firm through a search engine result.
Use Yoast SEO Plugin
One of the most effective ways to promote your law firm in Google is to optimize your website. There are many ways to do this. Using the Yoast SEO plugin on your website will help you achieve higher search engine rankings.
This plugin helps you to optimize your site by eliminating the /category/ part of your URL and ensuring that your website is search engine friendly. It also integrates with Twitter and Facebook so you can automatically share blog posts on these social networks.
You can target specific keyword phrases on your website, but you should be careful not to overuse keywords. Yoast recommends placing your focus keyword as many places as possible, but not so many that it becomes spammy.
Make sure your keywords are in the title, meta description, page URL, and content. Yoast also checks for keyword density and breadcrumbs. Breadcrumbs help your website visitors navigate your site hierarchy and help search engines index your website.
Write Content Focused on a Target Keyword
To maximize the chances of a potential client finding your law firm online, write content focused on a target keyword. If your website is on page two or three, you will be significantly less likely to generate new clients. And even if your content is engaging, if search engines do not place it on page one, it will be worthless. That’s why law firm SEO relies on keywords – not just in the body of content but in headings and body copy. And while it’s not necessary to overdo it, using keywords in a natural way is vital to law firm marketing.
The best way to write relevant content is to use a keyword research tool. Tools like Answer the Public and SEMrush help you generate content ideas based on key phrases. You can also search Google for these keywords to see what content is already ranking, and how people are presenting it. Then, once you have the right content, focus on writing like a pro.
Link to Site Articles within Existing Articles
Many publications allow you to link to your site within an article, but others will set the link to “nofollow” so it will not benefit from the authority of the site. These sites may still attract traffic if you write good content and link to relevant articles from your website. To increase your SEO rankings, link to your site articles within existing articles. Here are three methods to use to optimize your SEO articles for higher search engine rankings.
Make sure your law firm has a Google My Business listing. This will allow people to easily find your website and control its ranking in search results. If you already have a Google My Business listing, make sure to switch it over. Having multiple listings may reduce the effectiveness of your legal SEO strategy. To make it easier for potential clients to find your law firm, create a page for your practice and list each of your partners and offices.
Share Your Content on Social Media
The first step in promoting your law firm through social media is to set measurable goals. Decide what you want to accomplish with social media, such as increasing traffic or brand authority.
Include these goals in your marketing plan. Create a content calendar, determine how often you will post, and include engaging profile photos. Consumers love stories, so create content that relates to your firm’s background and accomplishments. And if you are doing anything with social media, that is a plus. In fact, take a look at these lawyers on TikTok that are going viral, while growing their business in the process.
Make content educational and problem-solving. Use legal terms, news about trials, and recent changes to the law to engage your audience. When creating content, share at least 30% of it yourself, with the rest coming from other sources. It is important to include outside content if you’re not an expert in the field. This will show potential clients and followers that you are well-versed in the area of practice.
Create informative videos that explain or discuss relevant topics. Video content attracts a broader audience, and it is easier for viewers to see a human face in the content. Whether it’s an educational video, an instructional video, or an interview with an industry thought leader, videos are an effective way to visually showcase your law firm’s services. Ultimately, you’ll be able to rank higher in Google for terms related to these topics.
Law Firm SEO Tips Summary
When you optimize your website, it is vital to include the relevant keywords. You should also make sure that the firm’s website is on the map pack and that the firm is located in the city your target market lives in. Adding relevant content about your practice areas, getting citations, and building links to your site with NAP (Name, Address, Phone) is essential. Pay attention to duplicate listings and misspellings when it comes to local listings.
Gathering client reviews is an important aspect of law firm SEO. Consumers rely on reviews to make purchasing decisions, and a high rating on Google increases your chances of being found. In fact, 4.5 percent of Focus Group participants rated client reviews as extremely important or very helpful. While there is no way to guarantee success, collecting client reviews is a great conversion tool. The client reviews can also help you in your local search engine optimization.