How to be successful on Pinterest
To understand how to be successful on Pinterest, you first need to know how it works. Pinterest is not Facebook, but a social network that communicates exclusively with images and videos. No beating around the bush, just pure audiovisual communication. How, then, to highlight your business on Pinterest? Organizing your page by sections (which, let us remember, is visible to everyone) and including in each of them a catalog of photos that are beautiful, direct, able to excite and involve the potential customer, and to encourage them to visit the e -commerce of the company. The marketing strategies must therefore be different, as well as the photos themselves which, unlike those of the product sheets, must be a little more artistic and focus on the chic side that Pinterest users love to show off in their images.
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Pinterest: tips for businesses
Once you have organized your board by sections, you will have the opportunity to link each of them to a page of your e-commerce, so as to give interested users the opportunity to get in touch directly with the sales process. There you can inform them with the classic notions about products. Furthermore, being Pinterest a very special social network, you will also have to provide your board with buttons that refer users to your profiles on other social networks (such as Facebook and Twitter): it will be Pinterest itself that will give you this great opportunity. Finally, as in all fields of web marketing, it will be appropriate to study the strategies of the competition, their style and what your followers like, obviously without copying. By doing so, you will have a much better chance of getting into the hearts of potential customers.
Advertise on Pinterest
Since there is no specific tool to advertise company boards on Pinterest (not yet, at least), a correct promotional campaign can only be based on the boards themselves, therefore on the quality of the photos, on the continuous updating of their sections, and on logic that, as already mentioned, they must differ from the classic e-commerce. The advice is not to give your bulletin board a blatantly advertising aspect, but to encourage users to share by focusing on the emotional aspect of the images to promote their products and to have greater visibility on this social network.