In graphic designing, color is the key element that also plays an important role in branding and designing. And you know that people only look for 2 to 3 seconds approximately and in the meantime, they will form an impression about your brand. This is where color psychology comes into the scene as you would want to convey the vibe for your brand in that space of time. It is not new, everybody knows color has influenced the behavior of people in different ways as it invokes different feelings and emotions. This is what color psychology is and you can take advantage of it by utilizing it in graphic designing so that it can relate with a person’s certain emotions. So, be careful or you can contact any logo design company for advice. Let’s take a look at how we can utilize color psychology in a brand’s logo.
Designing a Logo Considering Color Psychology
Before we dive into the various color meanings in art and design, let’s take a look at color psychology and how much it influences buyer decisions. As noted in the beginning, color psychology conducted a study on how various shades impact social actions as well as what emotions they elicit.
Each brand is unique, which is why they really have to select a color combination that nicely conveys one‘s statement. There seems to be hardly any scientific principle for selecting a color for the company logo; rather, you must realize your company’s fundamental beliefs and the emotions you would like to convey via the corporate image framework.
Symbols in Red Color
The color red is associated with sentiments for love and is commonly used to convey energy, ambition, and rage. If you need to convey a sense of empowerment, vitality, devotion, love, or sensuality via the brand, red is indeed a wise choice for your branding because it tends to make you pop out from a group of people. When the organization is intense, fun-loving, fresh, as well as advanced, red is a great choice for the logo because it helps to make you shine from the throng of people. And if you are having difficulty taking a decision you can ask for suggestions from a logo design company where experts can guide you in the right way.
Red seems to be a powerful brand hue since it is simple to be using to capture the audience’s eye as loss of consciousness red has been the first hue people see when we’re infants, aside from light and dark, but humans possess the possibility seeing this hue clearer than many others, making it convenient for everybody to recognize fruits on tree trunks around the at the very same moment that persons’ faces appear red whenever they’re sentimental.
Trademarks in Orange
If the brand is known because of its fun and creative qualities, you should consider utilizing orange in the company logo, as such hue inspires thoughts of happiness, friendliness, and enthusiasm. If you wish to grab people’s focus, orange is indeed an excellent choice for the brand color because it is a vibrant color that draws interest.
However, be cautious whatever orange shade you select for the company logo because particularly intense orange hues might be a touch abrasive on the eyes, which is why most firms like to pick peachier shades for the brand logos to minimize the bad impact on the eyes and keep overall eye-catching effects of orange.
Trademarks in Yellow
Yellow is perhaps a warming, vibrant color which is commonly chosen by companies who wish to convey emotions of friendship, cheerfulness, and enjoyment to the public via their brand colors. The color yellow is linked with summertime and sunlight, therefore use it in the logo layout when you wish to convey young vitality.
If you’re going to be using yellow throughout your logo, keep in mind that this can conjure up images of heavily discounted or low-cost goods, which aren’t appropriate for elevated brand names. So in this scenario, I’d advice going with gold colors, which could also conjure up images of strength and elegance.
Logos in the Color Green
When it comes to color psychology, one of the most amazing statistics regarding green is that this is the color upon which eyes are the most attentive, and people could quickly distinguish just about all hues of green. Typically, green emblems have been affiliated with innovations and strong life, and they can also transfer emotions of balance, relaxation, and stability.
Because the majority of plants are typically greener, this color is connected to the natural world and the ecosystem, making green emblems a suitable choice for environmentally friendly businesses and items. Several vegetarians, vegans, or eco-friendly companies choose green as their primary branding color.
Symbols in the Color Blue
As said before, blue is a preferred hue of retailers and businesses, ask a logo design company and they will be suggesting this color since it is connected with reliability and professionalism, both of which are important characteristics for any business. Blue logos are frequently connected with sentiments of calmness, serenity, rationality, truth, trust, safety, and assurance, and could aid in the establishment of faith between your company and its audience.
As previously stated, blue emblems are connected with faith and credibility that is why it is a rather perfect option for funding, IT, machinery, power, medical services, and transportation businesses. Some well-known brands which use blue emblems include Fb, Twitter, and Skype; therefore, unless your corporation is concentrated on IT, include blue in your brand color scheme.