Many fashion brands have devised innovative shapes of t-shirt packaging. This packaging may be rectangular, cubic, round, heart-shaped, or any other shape. It also comes with special add-ons such as inserts and multiple compartments. Its manufacturing materials are eco-friendly kraft, bux board, and corrugated. It is environmentally friendly, recyclable, and decomposable. Moreover, it protects the encased shirts from all kinds of risks during shipping and handling. It also comes with the brand logo to promote it. The printed brand message on this packaging helps in showcasing the brand personality. There are many embellishments to enhance the visual appeal of this packaging.
Don’t you know why different businesses consider advertisement an important way of becoming popular? Never forget that without advertisement, there is no way for a brand to become famous in the market. It is a fact that only well-known brands can sell more products to their customers. Less-known brands don’t have a bigger customer base. They can’t attract more customers to sell their products. Hence, if you have a fashion brand, you should learn tricks to promote it via shirt packaging. Do you want to know nifty ideas for advertisement? Here we will tell you some brilliant ideas to advertise your brand by using this packaging.
Devise convenient t-shirt packaging
When you are going to advertise your brand, you should never ignore the convenience of your buyers. Do you know why it is important? We have seen that customers prefer a brand if it offers a better customer experience. Offering more convenience can help in building customer loyalty. Hence, your packaging should be convenient to carry. For this purpose, you should look for modern ideas to make them easy to handle. For example, if you add custom handles, they will help people carry shirts easily home. Gable boxes or bag-like boxes are a popular choice for packaging shirts. Hence, devise convenient packaging to build customer loyalty.
Offer a special unboxing experience.
Many businesses have started using the unboxing experience to please their shoppers. This is the best tactic to engage more customers and make the brand experience unforgettable for your buyers. Many industries such as electronics and cosmetics use this tactic to lure their customers. Do you know how you can offer a great unboxing experience? One of the best tricks is to offer freebies to your customers. Similarly, you can offer special discount coupons or thank you notes. Inside printing also surprises them. Printing board games and puzzles can also offer a great unboxing experience. Hence, you should offer a memorable unboxing experience to stay in the good books of people.
Tell the story of your brand.
Your t-shirt boxes must tell the story of your brand. Have you imagined the impacts of telling a brand story to people? Keep in mind that your brand story will let your buyers separate you from other brands. What can you include in the story of the brand? This is an opportunity for you to set your brand more prominent than others. You can describe all the positive attributes that can convince the audience to try products of your brand. Hence, your boxes can showcase the brand’s personality and make it trustable for people. Ultimately, it will help in increasing the customer base and making the business successful.
Sustainable packaging improves brand image.
Nowadays, one of the important topics to debate is environmental problems. There are many environmental issues, and their origins are different. One thing that is common to all the problems is that the basic role in these issues is anthropogenic activities. These activities may include industrial effluents and many other things. Packaging waste is also a big issue that plays a role in raising environmental issues. Therefore, if you want to become a responsible and respectable fashion brand in the market, you should prefer sustainable custom boxes for t-shirts. Make sure that your boxes are recyclable and biodegradable. Thus, you will earn more respect from your customers and escalate your sales.
Look for creative shapes
Another great thing that can help in making your brand memorable is the use of custom t-shirt boxes. When it comes to the customization of product boxes, you can’t ignore their shape. Never forget that their shape is the major thing that can make a big difference. Common shapes of the boxes will not look prominent in stores. For a better response from the audience, you need to look for creative shapes. If the shapes are uncommon and impressive, they will grasp the attention of more people entering the stores.
Match your t-shirt packaging to advertisement campaigns
Each brand runs advertisement campaigns to increase its customer base and sell more products. Have you ever seen how different brands advertise their products? Marketers make use of a special theme and create all the promotional stuff by considering that theme. For example, they may select a colour or group of colours to showcase the brand. There are certain graphics or drawings related to advertisement campaigns. Hence, when you are going to use your custom boxes for advertisement, you should match them with your advertisement campaign.
Event or holiday-themed boxes
One of the popular tricks that most brands have used to woo their customers is the use of holiday or event-themed custom cardboard boxes. This is the best trick to catch the eyes of people. Most customers like this type of product packaging as it excites their feelings. You can create packaging with the theme of Valentine’s Day, Christmas, Easter, Halloween, or others. Thus, your shirts will look prominent in stores and grab more customers.
Never forget to promote your social media presence.
In this era, no business can be successful without using social media platforms. Keep in mind that different social media websites have become the best platforms to interact with people and promote your products. Therefore, you must use t-shirt printing or packaging for letting people know about your social media presence. Thus, they will follow your pages, profiles, and groups on these platforms. Ultimately, you will be able to increase your customer base.
Brand promotion is necessary if you want to become successful. It is necessary to understand that your brand’s image will determine the response of people to your products. Therefore, you should utilize these tricks to take advantage of t-shirt packaging for the advertisement of the brand. Hence, they can be effective in bringing more customers to your brand and boosting your sales.