According to studies, 75% of marketers are not reporting how campaigns are impacting revenue.
If you’re ready to start understanding what’s working in your business and want to improve your website in 2022, you may not be sure where to start.
There are a lot of different website tracking tools out there, and it can be hard to know which ones are worth using.
But don’t worry. Keep reading as we’ve put together a list of the 7 best website tracking software for 2022. These tools will help you measure your website’s performance, find out where your visitors are coming from, and much more.
1. Google Analytics
One of the most popular software tracking tools, Google Analytics is free and easy to use. It provides detailed information about your website’s visitors, including where they came from, what pages they visited, and how long they stayed on your site.
And Google Analytics is free to use.
2. Hotjar
Hotjar is a paid website tracking tool that provides heatmaps and user recordings to help you understand how people are using your website. It can help you identify which pages are confusing or difficult to navigate, and which areas of your website could use some improvement.
Hotjar has free and paid levels.
3. Crazy Egg
Another paid website tracking tool, Crazy Egg provides click maps and scroll maps to help you understand how people are using your website. It can help you identify which parts of your website are the most popular, and which areas could use some more attention.
Right now, you can get started with Crazy Egg for just $9/month.
4. SumoMe
SumoMe is a free suite of tools that can help you improve your website’s traffic and engagement. It includes tools for adding social sharing buttons, email capture forms, and email opt-ins.
5. Google Search Console
Google Search Console is a free tool that provides information about how your website performs in Google search results. It can help you identify errors and issues that may be preventing your website from ranking well in Google search results.
6. Bing Webmaster Tools
Bing Webmaster Tools is a free tool from Microsoft that provides information about how your website performs in Bing search results. It can help you identify errors and issues that may be preventing your website from ranking well in Bing search results.
7. Canddi
Canddi.com is a paid website tracking tool that provides information about your website’s visitors and their interactions with your site. It can help you identify which pages are the most popular, and which pages need more attention.
Canddi also offers a free 7-day trial.
Use the Best Website Tracking Tools for Your Business
While website tracking tools are essential for understanding your visitors, they also provide other benefits. By monitoring website data and trends, you can improve your website to make it more user-friendly and successful in 20202.
The best tools can provide a wealth of information about your visitors, including where they are coming from, what devices they are using, and how long they are staying on your site. To get the most out of these tools, make sure you are using ones that offer the features you need.
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