Nearly 70% of consumers prefer video over text when learning about products and services. In fact, adding videos to your landing pages can boost conversions by 86%. Nearly 90% of marketers are satisfied with their social media marketing ROI, too.
Planning a corporate video production can help you connect with and attract new customers. Don’t get started without a plan, though. Otherwise, your videos might fail to meet your goals.
Discover how to develop a video marketing strategy that generates results with these simple tips today!
- Establish Goals
Your corporate video production won’t accomplish your goals if you don’t consider what those goals are, first. Establishing goals can give your video marketing strategy direction. You can make more informed decisions with your marketing and business strategies in mind.
When establishing goals, make sure they’re SMART: specific, measurable, attainable, results-driven, timely.
For example, maybe you want to focus your goals on:
- Generating brand awareness and recognition
- Telling your brand story
- Generating more leads and sales
- Showcasing your products to drive sales
- Creating viral content
Then, establish a key performance indicator (views, shares, likes, etc.) to measure your progress.
Once you establish your goals, determine what types of videos will help you accomplish those goals. Different video marketing formats include:
- Vlogs
- Product reviews
- Presentations
- Webinars
- Animations
- Testimonials
- Live streams
- How to/tutorial
- Interview/Q&A
- User-generated content
For example, maybe you want to drive more sales. In that case, consider creating a product demo video. Show consumers exactly how your products can benefit their lives.
Maybe you want to become a thought leader in your industry. Consider creating informative vlog videos. Then, optimize your videos for search engine optimization (SEO) to reach more customers.
To accomplish your goals, have a plan for your outreach, too. How will people find your brand videos?
In addition to SEO, you can also use email marketing, PPC, or social media marketing.
Establishing your goals ahead of time can help you create a more thorough and effective video marketing strategy.
- Research Your Audience
Don’t rush to start rolling yet! Instead, take the time to research your target audience. Then, you can create engaging video content that appeals to that audience.
If you’re trying to reach a range of different consumers, consider segmenting your audience into smaller buyer personas. Then, research their:
- Age
- Gender
- Location
- Household income
- Buying behaviors
- Interests
- Hobbies
- Pain points
- Salary
- Education
- Career
- Language
Understand their pain points and use your video marketing content to provide consumers with helpful solutions.
As you continue gathering audience research, consider gathering keyword research, too. What queries do your customers complete while online? Think about the questions they’re already asking.
Gathering keyword research can better inform your video marketing content. You can create videos your customers are already looking for while online.
Appealing to their current interests can help you generate more views. Meanwhile, you could become a go-to resource based on your audience’s needs. They’ll begin to recognize you already have the answers they’re looking for.
- Maintain Brand Consistency
As you begin planning your business videos, make sure to maintain brand consistency with each production.
It can take multiple impressions before consumers begin to recognize your brand. Maintaining consistency will encourage awareness to grow. In time, brand awareness will turn into brand recognition.
Consumers will have an easier time recognizing your visual brand guidelines at a glance. In the future, they’ll know how to spot your content.
Keep your visual brand elements the same across each video, including your:
- Logo
- Color palette
- Font choices
- Imagery styles
You might want to add your brand logo to the bottom corner of each video.
Consider your brand voice, tone, and personality, too.
- Outline a Script
Don’t start filming without a plan first. Otherwise, your content might go off the rails. You could risk confusing viewers if you try to cover too many topics at once.
Instead, make sure each video you intend to create has a purpose. Why should people watch your video? What goal are you trying to accomplish?
Keep that purpose in mind as you outline your script.
You don’t have to write out the script verbatim. Instead, consider what talking points you want to cover.
If you need help, consider working with an experienced video production company. You can visit https://www.1minutemedia.com.au/ to learn more.
- Consider Your CTA
As you start scripting your business videos, return to the goal you’re trying to achieve. Your goal can help you determine what CTA to add to your videos.
For example, maybe you want to drive more leads. In that case, direct viewers to a form on your website. If you want to boost sales, encourage them to explore your shop.
Make sure your call to action is clear, compelling, and concise.
For example, maybe you want the viewer to:
- Contact you
- Download content
- Subscribe
- Watch another video
- Start shopping
Maintain consistency between your video content, video caption, and website landing page, too. Repeating the same CTA will keep customers focused on completing that action.
- Use Search Engine Optimization
Remember, SEO can help more people find your content online.
First, determine what target keyword you want to appear for before creating your brand videos. Then, make sure that the keyword is mentioned within the video content.
Create a transcript for your video. Include the target keyword in the video title, too.
If you plan on adding your videos to your website, make sure the target keyword appears in the URL and page title as well.
- Analyze and Adjust
Once you start using these video production tips, make sure to analyze your results. Determine which videos are helping you generate views and conversions. What elements helped you boost engagement for those videos?
Analyzing your content can help you identify patterns. Then, you can use that information to better inform your video marketing strategy in the future.
Create an Effective Corporate Video Production Today
Don’t miss the chance to attract and engage customers. Instead, start planning your next corporate video production with these tips. Applying these tips will help you create effective, results-driven brand videos!
Create a high-quality production with these tips today.
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