The Different Types of Marketing Channels That Are Available Today

It’s an age-old question for businesses: how much should you spend on marketing efforts? The general consensus is that 5-7% of your annual revenue is a good place to start, but the truth is that it can vary depending on your business and industry.

Another important thing to consider is how you’ll spend those marketing dollars. The world of marketing is ever-growing, so which marketing channels make the most sense for your business? We’re here to help.

Read on to learn about the different types of marketing so you have a better understanding of which channels can most help your company.

Traditional Marketing

Since “marketing” is such a broad term, it’s easiest to break it down a bit. Traditional marketing involves targeted messaging to prospective and current customers in an offline capacity.

Direct Mail

This tactic involves sending specific pieces of mail to your target market via the postal service. You can narrow down who you want to send these print pieces to, based on geographical location and other demographics like age range, homeowners vs renters, and more.

Direct mail is great for sending highly targeted promotions like coupons when you open a new business location.

Telemarketing

This strategy requires reaching out to prospects via telephone. With the invention of the caller ID, fewer people are likely to pick up unknown numbers, but this can still be an effective method for reaching past customers. For example, you might call previous customers to ask about their experience and offer them a discount if they return to your business.

Word of Mouth Marketing

While an effective tactic, word of mouth marketing is out of your control, as it relies on your customers to spread the word about your business. To help encourage your past customers to sing your praises, consider creating a referral program that incentivizes them to spread the word.

Digital Marketing

While the traditional marketing strategies we discussed above are still effective, digital marketing is becoming more and more popular. Here are some of the most popular digital marketing tactics to try for your business.

Email Marketing

Sending potential and current customers email messages is one of the best ways to reach them. To make it even more effective, consider segmenting your email audiences to send targeted messages to certain groups of people.

Social Media Marketing

Social media isn’t going anywhere, so if you’re not using it to market your business, you’re missing out. Creating a solid social media presence is key, but you can take it a step further by using paid social ads on Facebook, Instagram, Twitter, LinkedIn, and more. Looking for ways to grow your following? Find out how to get free Instagram likes today.

Mobile Marketing

Since most people have their smartphones on them at all times, why not use that to your advantage? Use mobile marketing to send text messages or push notifications to share coupons or encourage opening your app to increase engagement.

Take Advantage of the Different Types of Marketing

Now that you’ve learned more about the different types of marketing, both traditional and digital, it’s time to get to work. Put together a smart marketing plan to help you reach your goals and watch your business grow.

Want to continue learning? We hope you’ll check out our other business articles today.