5 PR Tips Every Small Business Should Be Using

If you want to see your business die a fast death, ignore your public relations. The businesses that focus on public relationships will not only survive, but it will thrive.

But exactly how does one go about establishing an effective business PR strategy? Besides simply being nice to your clients, you can implement a few small business marketing actions that will boost your PR. 

Keep reading to learn five basic PR tips that will build your business. 

1. Build Relationships

Quality relationships form the foundation of public relations. As you work with customers and all other individuals connected to your business, be nice. Exercise manners and remain pleasant even if you have an unpleasant situation to address. 

You can also build relationships by remembering people’s names. When you email a reporter, for example, send a personalized message instead of a made-for-all template that you’ve filled in with your business’s name. Address individuals by name and make a practice of remembering the names of people you work with. 

If you have an established relationship with a local news outlet, you will boost the chances of having positive stories about your business in the news. 

2. Beef Up Your Writing Skills

Do not rely on the news outlets to write a news release. Study great news releases so you know the ins and outs of writing a basic story. Take time to example a press release sample so you know what one looks like. 

Make sure you follow basic AP style guidelines when you write your release. Also include supporting details in a concise manner. If you feel unsure about your writing skills, use an online grammar checker and writing coach. 

3. Get Social

Nearly 3 billion people worldwide have a Facebook account. If you’re not using social media in your marketing strategy, you’re missing the boat. 

When you have news that you want your business partners and clients to know, social media is the fastest way to get the news out. Once you post news, your followers can spread the word quickly for you. 

Best of all, social media costs nothing but time. You do not need to pay money to have a Facebook, Twitter, or Instagram account. You just need to publish noteworthy and share-worthy content. 

4. Analyze Your Audience

As you consider the information to share in a press release and the content to put on social media, take a look at your audience. Are they avid social media users? Or do they like to read the paper and discuss the news with their cronies at coffee in the morning? 

Take a few minutes to analyze your audience so you can know best how to reach them. Understanding your audience will allow you to make financially savvy marketing decisions. 

5. Brand Your Business

Consider how you want your business to differ from your competitors’ businesses. What do you want your business to stand for? The answer to this question will help you create a brand. 

Take some time to brainstorm with your business partners and associates. Come up with a consistent brand for your business, and then form your marketing strategies around that brand so your business can stand out among competitors. 

PR Tips For the Win

These basic PR tips will help you form an effective marketing strategy. Take time today to analyze your audience, create a social media account, and determine your brand. Then learn how to write effectively and focus on relationships. 

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